Product & Channel Marketing Director

Overview

Who We Are
At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of values that are the core pillars that define our culture and help bring our brand purpose to life.

• We are stronger as one:
  We collaborate across the enterprise, scale what works and act decisively for our customers and partners.
• We deliver on commitments:
  We are accountable, empower each other and go above and beyond for our stakeholders.
• We learn, improve and innovate:
  We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive:
  We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees.

Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

This role will partner closely with distribution leaders, product teams, and other internal stakeholders to build compelling marketing strategies and digital sales tools, as well as launch recruiting, growth, and incentive programs that help differentiate the company in the marketplace.

• Strategic Planning & Execution
  • Develop and deploy channel-specific marketing plans that support sales goals and strategic business priorities
  • Build and manage product positioning, messaging, and promotional strategies in collaboration with product teams and underwriting
  • Create engaging, multi-layered marketing programs for financial professionals including digital, text, email, social, advertising and in person events.
• Content Development & Campaigns
  • Drive financial professional engagement and retention by designing and executing interactive content, sales enablement tools and digital advertising campaigns
  • Write and develop marketing materials and promotions including text, social, email, and web platforms
• Business Development & Growth Initiatives
  • Lead the marketing of sales incentive programs and new strategic initiatives
  • Develop and enhance programs to targeted key account audiences supporting sales objectives
  • Support recruiting and growth initiatives for Life Distribution channels
• Data-Driven Optimization
  • Regularly review results to fine-tune programs for maximum effectiveness
  • Optimize campaigns using performance data and testing insights; refine strategies based on KPIs, marketing funnel metrics, and engagement rates.
• Collaboration & Stakeholder Engagement
  • Partner with internal teams (digital, product development, distribution, legal, compliance) to launch coordinated marketing efforts
  • Train and support distribution partners in leveraging marketing tools and programs to grow their business
  • Participate in client and company meetings, including occasional travel as needed

• Education & Experience
  • Bachelor’s degree in Marketing or a related field (Master’s degree a plus)
  • 7+ years of experience in life insurance or financial services marketing preferred
  • Understanding of financial professional behavior and the dynamics of multi-channel distribution
  • Familiarity with life insurance distribution channels and business processes
  • Demonstrated experience creating B2B/B2C content and sales enablement materials across multiple platforms
• Work Ethic
  • Strategic mindset with strong business planning and writing skills
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong analytical, creative, and…