Sr. Brand Strategist – Bilingual Spanish and English; Hispanic Market

Overview

Senior Brand Strategist – Bilingual Spanish and English (Hispanic Market)

Company or Employer Lopez Negrete Communications, Inc.

Job Location Houston, TX / Onsite

We’re looking for a Senior Brand Strategist with deep expertise in the U.S. Hispanic market to help lead brand thinking, cultural insight development, and strategic planning across integrated campaigns. This role is ideal for a strategic powerhouse who blends consumer understanding, cultural intelligence, and brand-building experience to deliver meaningful, business-driving work.

You’ll partner closely with creative, account, and media teams to build powerful strategic platforms that connect brands with multicultural audiences—especially Hispanic consumers—through authenticity, relevance, and measurable impact.

• Lead strategic development for Hispanic and multicultural brand initiatives across multiple accounts
• Translate business challenges into clear strategy frameworks, comms plans, and creative direction
• Develop actionable consumer insights and cultural truths rooted in Hispanic audience behaviors and trends
• Conduct qualitative and quantitative research, competitive audits, category analysis, and audience profiling
• Create strategy deliverables such as:
  • Brand positioning and messaging frameworks
  • Creative briefs and communication architecture
  • Campaign strategy decks and storytelling narratives
  • Customer journey and audience segmentation insights
• Present strategy recommendations confidently to internal teams and clients
• Collaborate with creative teams throughout the concepting and development process to ensure strategic integrity
• Support account planning with measurement approaches and performance optimization insights
• Stay current on Hispanic market trends, cultural moments, media behaviors, and emerging platforms

• 6–10+ years of experience in brand strategy, communications planning, or account planning
• Demonstrated experience developing work for U.S. Hispanic consumers (required)
• Strong understanding of cultural nuances across Hispanic segments (language, region, generation, acculturation, etc.)
• Agency experience preferred (multicultural, general market, or integrated)
• Proven ability to lead strategy on multi-channel campaigns (digital, social, video, retail, experiential, etc.)
• Excellent writing skills with an ability to simplify complex ideas into sharp, inspiring briefs
• Strong presentation and storytelling ability (in decks and live discussions)
• Experience working with research tools, data, insights platforms, and trend sources
• Bilingual (English/Spanish) preferred, not required—but cultural fluency is essential

• You deliver clear, inspiring strategy that strengthens creative output and improves campaign performance
• You become a trusted strategic partner for both clients and internal teams
• You bring culturally relevant insights that help brands show up authentically in Hispanic communities
• You balance big-picture brand thinking with tactical execution across platforms
• You help elevate the agency’s reputation for best-in-class Hispanic market work

• Work on brands that value culture, community, and authenticity
• Collaborate with strong creative, media, and account leaders
• A role with visibility, influence, and room to grow
• Opportunities to shape impactful work for the fastest-growing consumer segment in the U.S.

Send your resume and a short note (or portfolio/case studies if available) to: