Marketing Director - Asian Community

Our associates celebrate lives. We celebrate our associates.

Develops Campaign Programs to increase market share and conversion rates in the Greater Houston Asian community that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends Campaigns. Develops and project manages approved Campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.

• Develop Campaign Programs

• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensures campaigns adhere to Branding standards and regulatory compliance.

• Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.

• Collaborates with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.

• Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.

• Timely, forwards campaign leads to sales management for further qualification and assessment.

• Maintain and publish KPIs on ongoing Campaigns

• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned

• May observe sales team in order to identify areas to improve campaign execution

• Additional responsibilities as requested or assigned

Education & Licenses:

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline

• Must be bilingual in Vietnamese, Chinese, Filipino, or Korean

• Must be knowledgeable of Asian culture and traditions.

• At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.

• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.

• Computer literate and proficient with MS Office, Word, Excel, and Power Point

• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

When considering the work environment associated with this job, the following factors may apply:

• Environment - Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families

• Postures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings

• Physical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

• Hours – May work beyond standard hours or schedule as business needs arise

• Travel - limited amount of local and/or multiple location travel required