Copywriting Manager

JOB DESCRIPTION

The Copywriting Manager is responsible for managing one-on-one relationships with our Joel Osteen Ministries audience and Lakewood Church members, leading a team of writers to create compelling, on-brand copy across all marketing channels. This role ensures consistency in voice and tone, upholds standards, and drives messaging strategies aligned with business goals. The ideal candidate is a strong writer and strategic thinker with proven experience in leading high-performing creative teams.

This position reports directly to the Associate Director of Marketing.

• Oversee all written content for campaigns, websites, social media, email, print, and video scripts to ensure consistency, clarity, and brand alignment
• Lead, mentor, and manage a team of copywriters, providing feedback, training, and support for growth and development
• Collaborate with creative, design, digital, and marketing teams to develop messaging strategies and content plans
• Review and edit copy to ensure high quality, alignment with strategy, and accuracy
• Manage the workflow and timelines of all writing projects, balancing multiple deadlines and priorities
• Translate complex ideas into accessible, engaging content tailored to various audiences
• Stay updated on industry trends, content best practices, and emerging channels
• Partner with stakeholders to understand business objectives and deliver effective copy that drives results
• Set management objectives that ensure alignment with overall marketing goals
• Oversee retention communication strategies to nurture new contacts and deepen relationships with existing audiences, alongside vendors and other managers
• Participate in broader marketing meetings and strategy sessions related to Direct Mail, Call Center, and Email
• Perform other related duties as assigned

• Manage the Joel Osteen Ministries and Lakewood Church’s direct mail lifecycle from inception to thank-you and gift acknowledgments, working alongside the Church’s direct mail agency
• Provide quality assurance for direct mail products moving into production
• Acquire all necessary approvals for direct mail print production priorities throughout the creative routing process, including final approval of all artwork, formats, mock-ups, and proofs
• Work with the direct mail agency to analyze past performance of mail campaigns and determine the most effective strategies for the future under the direction of the Director of Marketing

• Manage marketing communications for bulletins, collateral, emails, and the call center, as well as other signature events at the Church

As an employee of Lakewood Church, you are part of a 60+ year legacy of faith. You are a key part of our mission to take the hope found in Jesus to the world. As part of your responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and mission to our congregants, maintaining a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

This will include:

• Regular attendance at Church services and classes
• Serving as a Prayer Partner or as a volunteer in any ministry of the Church
• Serving the community through local outreaches when needed by the Church

• Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs
• Demonstrated Christ-like character with professional appearance and conduct
• Proven experience supervising and developing a team, with a demonstrated ability to effectively lead them towards achieving goals and objectives
• Campaign management experience, defining targeting strategies that drive results
• Proficient in brand messaging and content strategy
• A professional level of proficiency in speaking and writing in both English and Spanish is required
• Strong communication skills in written and spoken mediums
• Excellent grammar, writing, and editing skills
• Ability to manage multiple projects simultaneously
• Effective time management skills with the ability to meet deadlines
• Strong work ethic with the ability to solve problems and manage situations quickly and effectively
• Excellent teamwork, interpersonal skills, and a friendly disposition
• Ability to give and receive constructive critique
• Proficiency with office software, including Microsoft Word, Excel, and Power Point

• Bachelor’s degree, preferably in marketing or an equivalent combination of education and experience
• Minimum of 2 years of third-party management experience
• Minimum of 2 years in a leadership or management role
• Minimum of 3 years of professional writing experience, with a strong portfolio demonstrating a range of content types (e.g.,  digital, print, long-form, short-form ) is preferred