Social Media Specialist - Houston, TX

Overview

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children.

With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

The Social Media Specialist will be responsible for planning, implementing, managing, and monitoring Electrolit's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You'll play a critical role in shaping how Electrolit communicates with audiences across various platforms while staying ahead of social media trends.

Houston, TX (Hybrid)

• Develop, manage, schedule and optimize social media calendars for platforms including Instagram, Facebook, Linked In, Twitter, Tik Tok, and emerging channels
• Craft engaging content (posts, stories, videos, etc.) that aligns with brand voice and objectives
• Monitor audience engagement, respond to comments/messages, and foster community growth
• Analyze and track social media performance metrics (e.g., engagement, reach, impressions) and provide actionable insights
• Organize content in our Digital Asset Management platform
• Collaborate with internal teams and external teams (design, marketing, PR, freelancers) to integrate social media efforts into broader campaigns
• Identify and collaborate with influencers or brand ambassadors for partnership opportunities
• Implement and manage paid and boosted campaigns across social channels, including audience targeting and A/B testing
• Travel as required to support on-site content creation, attend events, collaborate with teams, or represent the brand at industry-related activities
• Perform other duties as assigned

• In-depth understanding of major social media platforms, including Instagram, You Tube, Facebook, Linked In, Twitter, Tik Tok, and emerging channels
• Knowledge of social media trends, best practices, and algorithms
• Understanding of content marketing principles, brand positioning, and audience segmentation
• Basic knowledge of paid social media advertising, including campaign creation, optimization, and reporting
• Exceptional written and verbal communication skills, including the ability to craft compelling copy and captions
• Strong interpersonal and teamwork skills to work effectively with cross-functional teams
• Strong time management, organizational, and problem-solving skills with attention to detail, the ability to take initiative, work independently on multiple projects, and consistently meet deadlines
• Ability to think creatively and generate innovative content ideas
• Experience creating content and graphics for social media using Canva and Adobe Creative Suite
• Proven record with social media monitoring, and management tools for publishing, reporting, and social listening

• Bachelor's degree in marketing, communications, or a related field (or equivalent work experience)
• 3+ years of professional experience in social media management or digital marketing
• Proven track record of developing and executing successful social media campaigns
• Experience in the beverage, CPG or agency experience is a plus
• Proficient in Adobe Design Suite

• Able and…