Senior Marketing Communications Specialist

The Senior Marketing Communications Specialist is a strategic role responsible for driving CEVA’s marketing communications across North America. Based in Houston, TX and reporting to the Head of Communications & Marketing for North America, this position serves as a key partner to business leaders and sales teams to elevate CEVA’s brand presence and accelerate growth.

The role encompasses leadership in tradeshow and event activation, account-based marketing (ABM) leveraging Pardot and Salesforce, social media strategy, and media relations. The successful candidate will design and execute integrated campaigns that support CEVA’s core product lines—Ground & Rail, Air & Ocean, and Contract Logistics—while ensuring measurable impact on pipeline generation, customer engagement, and brand visibility. This position requires cross-functional collaboration with Sales, Product, and Operations teams, as well as external agencies, to deliver programs that blend creativity with data-driven performance.

Ideal candidates will demonstrate strategic thinking, operational excellence, and the ability to manage multiple priorities in a fast-paced environment, all while maintaining CEVA’s commitment to innovation and sustainability.

WHAT ARE YOU GOING TO DO?

• Plan, manage, and execute trade shows and customer events across North America (pre-show outreach, onsite activation, post-show follow-up).
• Develop and implement account-based marketing (ABM) plays leveraging Pardot (Account Engagement) and Salesforce—targeting priority accounts for Ground & Rail, Air & Ocean, and Contract Logistics.
• Create clear, compelling content (social posts, press materials, web/landing copy, collateral) aligned to product and campaign objectives.
• Own social media calendars and publishing; coordinate paid/organic campaigns with performance tracking (UTMs, analytics).
• Support media relations (story development, pitches, spokesperson coordination) to secure high-quality trade and Tier-1 coverage.
• Collaborate with Sales, Product, and Operations to ensure brand consistency and message pull-through across all touchpoints.
• Build dashboards and deliver campaign/event performance readouts with insights and optimization recommendations.
• Maintain marketing SOPs and SLAs; ensure data hygiene and accurate campaign attribution in Pardot/Salesforce.

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree in Marketing, Communications, or related field.
• 6–8 years of progressively responsible experience in marketing communications (logistics/transportation/supply chain experience preferred).
• Demonstrated tradeshow and event management experience (planning, budgeting, vendor coordination, lead capture, post-event reporting).
• Hands-on experience with Pardot (Account Engagement) and Salesforce in support of ABM programs (segmentation, scoring, automation, attribution).
• Excellent writing and editing skills across formats: social, press releases, web/landing pages, sales collateral.
• Social media expertise (Linked In primary; familiarity with X/Instagram/You Tube) including content calendars, best practices, and analytics.
• Media relations familiarity (trade press outreach, message development, spokesperson preparation).
• Strong project management skills; ability to prioritize and deliver multiple initiatives on deadline in a fast-paced environment.
• Data-driven mindset with proficiency in marketing analytics and reporting (UTMs, dashboards, KPIs).
• Collaborative working style and stakeholder management; comfortable interfacing with Sales and executive leadership.

Key Performance Indicators (KPIs)

Trade shows & Events

• Sourced pipeline from events ($) within 60–90 days.
• Influenced pipeline from events ($) via campaign influence.
• Pre-booked meetings with target accounts; onsite engagement rate (% of scans from named accounts).
• Cost per Qualified Lead (CPQL); attendee and internal sales satisfaction (NPS/CSAT).
• Target account coverage (% of named accounts with ≥3 engaged contacts).
• Account Engagement Score (AES) lift vs. baseline.
• ABM opportunity rate (% of engaged target accounts opening opportunities).
• MQA→Opportunity conversion and sales velocity improvement.

Social Media

• Follower quality growth (net new…