Sr. Director, Participant Marketing

Overview

At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of values that define our culture and bring our brand purpose to life.

• We are stronger as one:
  We collaborate across the enterprise, scale what works and act decisively for our customers and partners.
• We deliver on commitments:
  We are accountable, empower each other and go above and beyond for our stakeholders.
• We learn, improve and innovate:
  We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive:
  We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees.

Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

Lead a team responsible for the formulation, execution, and optimization of the plan participant marketing including all Communication and Education (C&E) strategy and programs in the Retirement Services business. The subject matter expert and “go-to” source for all strategic participant communications programs, including message integration across channels and business lines. Responsible for developing new programs and strategies to retain strategic retirement plans and to deliver and measure powerful outcomes for our clients.

• Develop new programs and communication strategies to help retain and build on existing client/participant relationships
• Partner with and serve in a leading role with various areas of business to improve the overall client experience and drive core business objectives supporting retention and growth at each stage of the client journey
• Work closely with Communication Consultants (CC) and Relationship Management to develop targeted communication strategies through strategic programs
• Manage and optimize existing communication & education programs designed to drive participant engagement, education, and positive outcomes
• Develop annual/monthly C&E national participant email strategy (includes strategy and content development)
• National event multi-channel communication strategy development
• Lead campaign integration/campaign tracker management
• Manage participant, plan sponsor, and key contact emails
• Website updates
• Toolkit development and deployment
• Build, deploy, and manage end-to-end triggered dynamic participant journeys (includes strategy and content development)
• Build, deploy, and manage strategic onboarding communications (includes strategy and content development)
• Own Executive Onboarding Toolkit strategy and content development
• Own dynamic video messaging strategy in addition to video development and vendor relationship management
• Partner with Consumer Insights and Data teams to create a 360 data reporting strategy for campaigns and C&E programs
• Coordinate metrics and satisfaction programs
• Lead and optimize improve list management process to feed into marketing databases
• National Webinar Series program strategy and execution
• Group/participant workshop content development and management
• K-12 (back-to-school/end-of-school), new hire, and enrollment support
• Quarterly statement content development and support
• Rapid response project lead and participant email development (market volatility, natural disasters, etc.)

Please note this is not an exhaustive list of all responsibilities of the position, and the requirements of the job may change in line with business…