Product Marketing Manager

Location:

Houston, Texas - Hybrid

Smart Vault is a cloud-based document management and file-sharing solution for small-to-medium-sized businesses, professional accountants, and bookkeepers. In 2017, Smart Vault became part of the Get Busy Group, which is AIM-listed and currently trading on the London Stock Exchange. Smart Vault operates as a wholly owned subsidiary in the US, and we are part of a much larger global team with expanded products serving the US, UK, and Australia/New Zealand markets.

Smart Vault is a collaborative environment where the number one goal is to solve problems for our customers. We use data to make informed decisions and work hard to be transparent with each other and with our customers. Our ultimate purpose is to make people’s lives better at work so they can focus on higher-value activities in their business or personal lives.

We are looking for a Product Marketing Manager to help scale and execute Smart Vault’s product marketing strategy.

This role reports directly to the Director of Product Marketing and works closely with Product, Marketing, Sales, Customer Success, and Partner Marketing. You will be responsible for executing and refining messaging, positioning, launches, and enablement programs that are already defined at the strategic level, while also contributing insights and recommendations based on customer, market, and performance data.

This is a high-impact individual contributor role designed for a strong mid-level PMM who wants meaningful ownership, visibility, and mentorship while helping scale a growing SaaS business.

• Execute, refine, and scale Smart Vault’s core product messaging and positioning in partnership with the Director of Product Marketing.

• Translate customer pain points, product capabilities, and competitive context into clear, differentiated value propositions.

• Ensure messaging is consistently applied across website, campaigns, sales materials, partner assets, and in-product experiences.

• Own the execution of go-to-market plans for new product features, enhancements, integrations, and pricing or packaging updates.

• Build launch plans that include target audience definition, messaging, enablement, and internal readiness.

• Coordinate with Product, Customer Success, and Customer Marketing to ensure launches are delivered on time and drive adoption and impact.

• Develop and maintain sales enablement assets such as pitch decks, one-pagers, FAQs, battle cards, demo narratives, and objection handling.

• Partner with Sales and Customer Success to ensure teams understand how to position Smart Vault effectively across use cases and customer segments.

• Keep enablement materials current as the product evolves and ensure they are easy to find and actively used.

• Create partner-ready messaging that explains how and why Smart Vault fits within the accounting technology ecosystem.

• Support integration launches with partner-specific positioning, training materials, sales decks, and co-branded assets.

• Collaborate with Partner Marketing and Business Development to enable partners to confidently position Smart Vault to shared customers.

• Maintain a clear, organized source of truth for partner enablement materials.

• Conduct ongoing research into customer needs, buying behavior, and product usage to inform messaging and GTM execution.

• Track the competitive landscape and contribute to competitive positioning, battle cards, and differentiation strategies.

• Share insights with Product Marketing leadership and Product teams to inform roadmap discussions and prioritization.

• Support measurement of launch and GTM performance, including adoption, usage, pipeline influence, and revenue impact.

• Analyze results and provide recommendations to improve future launches and messaging effectiveness.

• Continuously iterate on assets and narratives based on data, feedback, and performance.