Microsoft Alliance Marketing Specialist

Microsoft Alliance & Marketing Specialist

Location: Houston, Texas (Remote)

Invoke—Microsoft Partner of the Year and among the top 0.01% of Microsoft Partners in the U.S. is seeking a talented professional for a full-time, mid-level role that bridges Microsoft Alliance Management and Marketing. This position will play a pivotal role in nurturing our strategic partnership with Microsoft while driving integrated marketing initiatives to fuel growth. You will serve as the primary liaison to Microsoft and also orchestrate Invoke’s marketing strategy – ensuring our joint value proposition with Microsoft is clearly communicated across campaigns, events, and content.

This is not a people-manager role but rather an individual contributor position with broad scope and high impact, working closely with both external partners and internal teams. If you are passionate about partnership-building and creative marketing (and fluent in the Microsoft partner ecosystem), we want to hear from you!

• Microsoft Alliance Management: Serve as Invoke’s primary point of contact with Microsoft’s Global Partner Solutions and Microsoft Americas Enterprise Partner Solutions, supporting engagement with Microsoft leadership and Partner Development Managers. Nurture and expand the partnership by aligning Invoke’s goals with Microsoft’s programs and initiatives. Manage year-over-year growth of Co-Sell opportunity pipeline and partner funding programs, including securing and utilizing Microsoft Marketing Development Funds for joint campaigns, Jumpstart Programs, ECIF, MCI, EA Accelerate, etc.,
  
  and maintain partner metrics for a managed Enterprise SI (e.g., CPOR, PAL, Partner Award programs, MISA).
• Marketing Strategy & Execution: Orchestrate Invoke’s overall marketing strategy and execution. Translate the Microsoft alliance strategy into integrated marketing campaigns, events, webinars, and content that generate demand for Invoke’s services, ensuring co-branded campaigns and collateral clearly communicate the joint value proposition of Invoke + Microsoft.
• Agency Coordination: Act as the day-to-day coordinator for external sales and marketing agencies. Align with Invoke’s executive leadership to provide strategic direction and clear objectives to external agencies, ensuring their work aligns with growth goals and brand. Foster collaboration with agencies and encourage proactive, modern ideas and continuous improvements in the age of AI.
• Internal Evangelism: Champion Microsoft alliance initiatives internally ularly update and enable Sales and Product teams with information on Microsoft’s latest solutions, partner incentives, events, and how these offerings enhance Invoke’s solutions. Publish joint success stories and upcoming co-selling opportunities. Collect feedback from the Sales and Product teams and share insights with Microsoft to strengthen the alliance.

• Education & Experience: Bachelor’s degree (preferably in Marketing, Business, or related field) and/or 3-5+ years of experience in marketing, partnerships/alliances, or related roles in the tech industry.
• Communication
  
  Skills:
  
  Excellent written and verbal communication skills, with the ability to craft compelling messages and present to external partners and internal stakeholders. Confident in delivering presentations and leading meetings.
• Organizational
  
  Skills:
  
  Strong project management and organizational abilities. Capable of managing multiple campaigns and partnership initiatives simultaneously while meeting deadlines. Meticulous attention to detail.
• Interpersonal
  
  Skills:
  
  Proven relationship-building skills. Able to cultivate trust and effective collaboration with external partners (like Microsoft and agencies) and internal teams. A team player who can also work independently.
• Adaptability: High level of self-motivation and initiative. Comfortable navigating a fast-paced environment and adapting to evolving alliance programs or marketing priorities. Results-driven mindset with a proactive approach to problem-solving.

• Microsoft Partner Ecosystem
  
  Experience:
  
  Hands-on experience working within the Microsoft partner…