Marketing Communications Manager

Overview

We are seeking a Marketing Communications Manager to join our team in Houston, TX, or Orlando, FL. This is a hybrid position, and it is open to all locations where there is an Atkins Realis office.

• Partner with the USLA Vice President of Marketing and Communications and other region leaders to develop and execute strategic marketing communications plans aligned to business priorities. Deliverables may include:
• Tailored marketing assets that drive client awareness and decision making.
• Curated marketing and communications campaigns to achieve specific business goals including major pursuit and client prepositioning.
• Content development and management across U.S. and LATAM integrated channels, including digital marketing, thought leadership, client-facing assets, market collateral and events.
• Support the business in fostering productive relationships with professional industry organizations.
• Contribute to other regional communications and marketing strategies and campaigns using market insights and customer feedback to differentiate activities.
• Work closely with regional Chief Growth Office team including business development and strategy to develop and continuously improve client-focused narratives and proof points.
• Ensure all original and re-purposed content aligns with global messaging, industry best practices, and content guidelines—while resonating with U.S./LATAM clients and other unique stakeholders.
• Serve as the primary marketing communications contact for a designated global market.
• Manage campaign activity trackers, editorial calendars, and Asana which is used internally to manage deliverables.
• Ensure marketing communications efforts are aligned to and supportive of internal and external communications efforts to achieve consistent brand messaging and voice.
• Manage the USLA Marketing Communications team and represent that team on the USLA Comms and Marketing leadership team.
• Engage stakeholders regularly, gather feedback, and conduct reviews.
• Report, measure, and evaluate all content and channels per the global reporting cycle, providing insights and recommendations for improvement.
• Manage allocated budget effectively and in alignment with business priorities.

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Advanced degree is a plus.
• Experience in the U.S. professional services, design and engineering, or construction industry is a plus.
• 10-15 years of experience in marketing communications or a related functional role with a minimum of 7 years in leadership/people management positions.
• End-to-end event management experience, including industry conferences and client events.
• Experience setting performance goals, measuring impact and making data- and business-driven decisions.
• Experience working and leading in a matrixed organization.
• Full-cycle content creation and campaign development experience.
• Proficiency in digital marketing and communications tools, CMS platforms, and analytics software.
• Ability to see the big picture while offering specific recommendations on the strategic use of marketing tools to achieve business objectives.
• Collaborative, adaptable leader who works effectively as part of a team and as an individual contributor.
• Proven managerial skills with a focus on collaboration and creating a positive culture while also having the professional courage to make unpopular decisions.
• Exceptional project management and prioritization skills; proven processes for managing time and workload while maintaining quality and attention to detail.
• Ability to distill complex, technical content into compelling, people-centric storytelling.
• Skilled writer with the ability to craft and edit concise, compelling copy for websites, ads, and brochures.
• Ability to build relationships and influence stakeholders at all organizational levels.
• Strong writing, editing, and storytelling skills.
• Strong command of soft skills and high emotional intelligence, with comfort engaging diverse personalities.
• Excellent communication and presentation skills with keen attention to detail.
• Full fluency in English, including speaking, writing, and interpersonal communication.