Integrated Marketing Specialist Hispana

Integrated Marketing Specialist Hispana page is loaded## Integrated Marketing Specialist Hispanalocations:
TX - Houston time type:
Full time posted on:
Posted Yesterday job requisition :
Req.
157676

Our associates celebrate lives. We celebrate our associates.

This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.

• Drives campaign efficiency thorough monitoring and optimization  
• Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies  
• Gathers, synthesizes and distributes campaign results and insights to leadership
** JOB RESPONSIBILITIES
**** Implements Marketing/Advertising Campaigns 40%
*** Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.
* Manages relationships with any outside agency used
* Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization
* Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media
** Content Creation 30%
*** Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels
* Develops content strategies for various marketing projects
* Ensures consistent brand voice and messaging across all channels
* Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content
** Reporting & Optimization 30%
*** Creates a system of ongoing campaign monitoring and reporting
* Provides regular analysis of campaign performance to operational and sales leadership
* Compiles and distributes regular reports and status updates
* Execute consistent and strategic optimizations to all paid campaigns
* Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders
** MINIMUM REQUIREMENT
**** Education
* ** Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required
*
* Experience:

*** At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required
* Familiar with Facebook, Google and Yelp Ads
* Has a deep understanding of Hispanic cultural nuances, values, and media consumption
* Basic understanding of HTML and/or other programming language(s) preferred
* Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives
* Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel
** Knowledge, Skills & Abilities*** ### Fluent in English and Spanish
* Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization
* Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs
* Native or near-native Spanish and English proficiency
* Proficient with Salesforce preferred
* Ability to run analysis and reports in Microsoft Excel on large data sets
* Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels
* Ability to self-manage competing priorities and overlapping deadlines
* Occasional travel (approx. 5% of the time - quarterly)
** WORK CONDITIONS**## ## Work Environment
* Work indoors during all seasons and weather conditions
* Comply with Corporate dress code policy## ## Work Postures
* Sitting continuously for many hours per day, up to 6 hours per day
* May climb stairs to access buildings frequently## ## Physical Demands
* Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage## ## Work Hours
* Working beyond “standard” hours as the need arises

Postal Code: 77019

Category (Portal Searching):
Marketing and Advertising

Job Location:

US-TX - Houston
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