Brand & Digital Engagement, Director

Overview

Who We Are

At Corebridge Financial, we believe action is everything. We partner with financial professionals and institutions to help more people take action in their financial lives, for today and tomorrow. We align to values that define our culture and bring our brand purpose to life.

• We are stronger as one:
  We collaborate across the enterprise, scale what works, and act decisively for our customers and partners.
• We deliver on commitments:
  We are accountable, empower each other, and go above and beyond for our stakeholders.
• We learn, improve and innovate:
  We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive:
  We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives—for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

We’re seeking a Content Creator to strengthen our digital presence through impactful brand advertising and engaging content. This role will combine creativity, strategy, and analytics to build awareness, drive conversions, and ensure consistent brand storytelling.

• Develop paid search & advertising campaigns
• Collaborate with Marketing teams to create high-impact paid strategic campaigns (programmatic, display, CTV, and search ad) that drive awareness, conversions, and web traffic
• Develop ad & digital content
• Write, edit, and publish content for ad campaigns and digital content that aligns with the brand voice, tone, and compliance standards
• Develop strategies to support brand reputation
• Support digital content strategy to increase visibility and organic (non-paid) traffic including optimizing pages/social for SEO/SEM and ensuring authority in search engines
• Evolve search & content strategies for AI
• Integrate AI opportunities into content development and search strategies to stay ahead of industry trends and support online brand reputation
• Collaborate across teams
• Partner with creative, LOB marketing, digital, analytics, and communications teams to ensure consistency of messaging and measure impact of content performance

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field
• 5+ years of professional experience in content creation, SEO/SEM, or brand marketing
• Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences with a B2B focus
• Familiarity with SEO principles and content optimization best practices
• Experience managing digital content calendars and delivering against deadlines
• Experience in brand advertising campaigns (life insurance, annuities, financial services, or highly regulated industries preferred)
• Working knowledge of search engine optimization (SEO), paid media campaigns, and analytics reporting
• Ability to interpret data to improve advertising and website content
• Creative problem-solver with an eye for detail and design alignment
• Strong collaboration skills and ability to work with cross-functional teams (design, compliance, product)
• Comfort with emerging AI tools and adapting content strategies to new technologies

• Content Management Systems:
  Adobe Experience Manager (AEM), Word Press, or similar platform
• SEO/Analytics Tools:
  Adobe Analytics, Google Search Console, SEMrush, Conductor, Mox, or similar
• Advertising Platforms:
  Google Ads, Linked In Ads, programmatic/display platforms, and paid search tools
• Creative Tools:
  Adobe Creative Suite (Illustrator, Photoshop,…