Content Marketing Specialist

Performance & Content Marketing Specialist – US/Remote (Houston)

Do you enjoy creating impactful marketing content that drives measurable results?
Would you like to lead performance-driven campaigns that enhance global brand visibility?

Baker Hughes is being recognized as a global energy technology company serving the oil and gas sector across more than 120 countries. Our Flow Control & Safety Solutions division is driving innovation through strategic marketing initiatives that strengthen product positioning and customer engagement worldwide.

As a Performance & Content Marketing Specialist, you will develop and manage engaging digital content and performance-driven campaigns. You will collaborate with external agencies on paid search, paid social, and SEO strategies. You will create compelling collateral, social media posts, and email nurture campaigns to boost engagement and lead generation. You will monitor analytics, optimize campaigns, and ensure brand consistency across all platforms.

• Creating engaging digital content, product collateral, social media posts, articles, and press releases.
• Developing and managing email marketing and nurture programs to support lead generation.
• Collaborating with agencies to execute paid search, paid social, and SEO campaigns.
• Monitoring campaign performance, analyzing metrics, and recommending improvements.
• Maintaining brand consistency across all content and campaigns.
• Managing a structured content calendar for social media and thought leadership pieces.
• Staying informed on industry trends and digital marketing best practices.

• Have a bachelor’s degree in marketing, Communications, or related field.
• Have 5+ years of experience in content and performance marketing, preferably in B2B or industrial sectors.
• Have strong writing and editing skills for digital and print content.
• Have hands‑on experience with email marketing platforms and nurture campaigns.
• Have familiarity with SEO, paid search, and paid social strategies; agency experience is a plus.
• Have proficiency in analytics tools (Google Analytics, social media insights) for performance optimization.
• Have excellent project management and organizational skills.

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well‑being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we must push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here
, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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