Integrated Marketing Specialist Hispana

Overview

Our associates celebrate lives. We celebrate our associates. This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.

• Drives campaign efficiency through monitoring and optimization
• Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies
• Gathers, synthesizes and distributes campaign results and insights to leadership
• Implements Marketing/Advertising Campaigns 40%
  • Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio
  • Manages relationships with any outside agency used
  • Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization
  • Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media
• Content Creation 30%
  • Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels
  • Develops content strategies for various marketing projects
  • Ensures consistent brand voice and messaging across all channels
  • Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content
• Reporting & Optimization 30%
  • Creates a system of ongoing campaign monitoring and reporting
  • Provides regular analysis of campaign performance to operational and sales leadership
  • Compiles and distributes regular reports and status updates
  • Execute consistent and strategic optimizations to all paid campaigns
  • Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders

• Education — Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required

• Experience
  • At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required
  • Familiar with Facebook, Google and Yelp Ads
  • Has a deep understanding of Hispanic cultural nuances, values, and media consumption
  • Basic understanding of HTML and/or other programming language(s) preferred
  • Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives
  • Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel

• Knowledge, Skills & Abilities
  • Fluent in English and Spanish
  • Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization
  • Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs
  • Native or near-native Spanish and English proficiency
  • Proficient with Salesforce preferred
  • Ability to run analysis and reports in Microsoft Excel on large data sets
  • Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels
  • Ability to self-manage competing priorities and overlapping deadlines
  • Occasional travel (approx. 5% of the time - quarterly)

• Work Environment — Work indoors during all seasons and weather conditions;
  Comply with Corporate dress code policy
• Work Postures — Sitting continuously for many hours per day, up to 6 hours per day;
  May climb stairs to access buildings frequently
• Physical Demands — Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
• Work Hours — Working beyond “standard” hours as the need arises

Location:

US-TX - Houston