Product Marketing Manager

Product Marketing Manager

Would you like to shape our marketing & business strategy for the future of energy?

Are you a Communication Manager looking for a new opportunity?

Our branding team plays an important role in advancing our company brand strategy and positioning with a focus on content marketing. Our team is a group of highly analytical thinkers with an audience-first mindset, who understand digital marketing, social media, and how to use data in formulating a campaign strategy.

The Product Marketing Manager partners with a segment leader and appropriate product lines within Oilfield Services & Equipment (OFSE) to develop and execute marketing strategies, plans, and campaigns. This role provides marketing consultation and support and delivers other marketing needs as required.

• Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings
• Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making
• Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes
• Partnering with product management on commercialization strategies including development of Commercialization Playbooks
• Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
• Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey
• Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell
• Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows
• Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results.
• Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies
• Identifying, documenting, and disseminating success stories and new business wins
• Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments
• Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
• Additional marketing and sales support duties as needed

• Have bachelor's degree in marketing, business, or a related field
• Have 5+ years' demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field
• Have knowledge of oil and gas upstream markets, technology, and drivers
• Have clear understanding of Business-to-Business value chains and client drivers
• Have demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics
• Have experience in the oil and gas or energy industry
• Have proven storytelling and communication skills
• Have ability to coordinate multiple projects simultaneously
• Have willingness to learn and flexibility
• Have a strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines)

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and…