Product Marketing Specialist
Listed on 2026-01-16
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Product Marketing Specialist – ABB
Hybrid work model – Cary, NC or Houston, TX
Reporting to: EL Product Marketing Manager
Your Role and Responsibilities- Implement product marketing strategy in the assigned area/segment, defining and communicating product value propositions and positioning aligned with global strategy.
- Achieve product marketing targets and budgets, monitor progress, and define improvement plans as needed.
- Drive order achievement andարյ الق continuous improvement in Net Promoter Score (NPS).
- Execute annual marketing plans with relevant division and product groups; develop business plans aimed at market expansion.
- Research and analyze market and customer data to identify trends, issues, and conditions that influence product marketing strategies.
The Role
- Bachelor’s degree in Electrical Engineering or related field preferred.
- Minimum 8 years of technical, application, and marketing experience relevant to MV Switchgears.
- Ability to travel for account support up to 50%.
- Strong communication and interpersonal skills; team spirit.
- Candidate must have U.S. work authorization allowing employment at ABB.
ABB Benefit Summary (excludes ABB E‑mobility, Athens union, Puerto Rico).
- Choice between two medical plan options:
Copay Plan or High Deductible Health Plan with HSA. - Choice between two dental plan options:
Core and Core Plus. - Vision benefit.
- Company‑paid life insurance (2X base pay).
- Company‑paid AD&D (1X base pay).
- Voluntary life and AD&D – 100% employee paid up to limits.
- Short‑Term Disability (up to 26 weeks – company paid).
- Long‑Term Disability (60% of pay – company paid, buy‑up to 66 2/3%).
- Supplemental benefits – employee paid (Accident, hospital indemnity, critical illness, pet insurance).
- Parental leave – up to 6 weeks.
- Employee Assistance Program.
- Health Advocate support resources.
- Employee discount program.
- 401(k) Savings Plan with company contributions.
- Employee Stock Acquisition Plan (ESAP).
Salaried exempt positions receive vacation under a permissive time‑away policy.
ABB is an Equal Employment Opportunity and affirmative‑action employer for protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to their gender expression, sexual orientation, marital status, citizenship, age, race, ethnicity, or other protected characteristics. For more information on EEO rights, visit EEO Rights. Applicants may request a reasonable accommodation by contacting ABB HR at 1‑888‑694‑7762 or sending an email to US‑
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