Director, Content

About the Role

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The Director, Content leads Empower Pharmacy’s content strategy and newsroom operations, driving storytelling that builds brand trust, visibility, and engagement across owned and emerging channels. This director‑level role transforms Empower into a data‑informed content hub, balancing creativity, compliance, and analytics to deliver content that informs, educates, and mobilizes audiences.

Working closely with media relations, digital, and marketing teams, the Director ensures all content advances Empower’s mission and leadership in personalized and compounded medicine. This role serves as the steward of Empower’s editorial voice, standards, and operating model across platforms.

• Develops and executes a comprehensive content strategy aligned with Empower’s business priorities, brand positioning, and growth objectives.
• Establishes and leads Empower’s newsroom model, producing timely, accurate, and compliant content across owned channels including website, blog, social platforms, newsletters, and emerging formats.
• Defines editorial standards, governance, workflows, and approval processes that enable consistency, speed, and scalability in a regulated healthcare environment.
• Shapes Empower’s narrative leadership by positioning the organization as an authority in personalized and compounded medicine through clear, credible, and compelling storytelling.
• Oversees content ideation, production, optimization, and distribution, ensuring alignment with brand voice, compliance requirements, and audience needs.
• Partners closely with media relations to align earned and owned storytelling and support proactive and reactive communications.
• Collaborates with analytics and digital teams to leverage social listening, search data, and audience insights to inform editorial strategy.
• Leads SEO and GEO strategies to improve discoverability, reach, and audience growth across search and local environments.
• Integrates AI and emerging technologies into content planning, creation, optimization, and reporting to increase speed, personalization, and insight.
• Monitors industry, competitor, and audience trends to identify narrative opportunities and risks.
• Builds, mentors, and leads a multidisciplinary content team, fostering a culture of journalistic excellence, innovation, and accountability.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus.

The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

• Proven success building high‑performing content programs that drive SEO growth, thought leadership, and measurable engagement.
• Strong understanding of regulatory, compliance, and reputational considerations in healthcare communications.
• Exceptional writing, editing, and editorial judgment skills with experience overseeing content at scale.
• Demonstrated experience using analytics, social listening, and AI‑powered tools to inform strategy and measure impact.
• Ability to operate as both strategist and hands‑on leader in a fast‑paced environment.

• Editorial Leadership:
  Sets a clear voice, standard, and vision for storytelling across channels.
• Strategic Thinking:
  Connects content to business outcomes, brand trust, and audience growth.
• Judgment and Integrity:
  Balances creativity with accuracy, compliance, and ethical responsibility.
• Collaboration:
  
  Partners effectively with media relations, internal communications, marketing, analytics, and leadership.
• Manages Complexity:
  Navigates regulated environments, competing priorities, and evolving platforms.
• Ensures Accountability:
  Establishes clear expectations, metrics, and…