Content Specialist

Content Specialist – The Menninger Clinic

This role focuses on strategic content leadership within the philanthropy and fundraising function. Base pay range: $49,500 – $70,000 per year.

• Develop and implement a comprehensive fundraising content strategy aligned with Menninger’s philanthropic goals and branding standards.
• Lead content planning for annual stewardship and donor lifecycle communications, including the annual report, biannual newsletter, and impact reports, ensuring consistency and strategic alignment.
• Partner with Marketing, Community Initiatives, Alumni and Clinical teams to refine donor messaging frameworks and articulate compelling value propositions for philanthropic investment.
• Produce high‑quality content including appeals, case statements, stewardship reports, donor program narratives, digital/social campaigns, and donor impact stories.
• Support the development of materials for major and principal gift initiatives, including proposals, pitch decks, and personalized donor communications.
• Manage segmented messaging across donor groups, ensuring relevance to clinical priorities, campaign initiatives, and strategic objectives.

• Work closely with Marketing, Community Initiatives, Alumni and Clinical teams to translate clinical insights and outcomes into accessible donor‑focused narratives.
• Provide creative direction to Marketing team, designers, vendors, freelancers, and internal stakeholders for content development and production.
• Serve as a strategic advisor to colleagues regarding donor communication best practices, message alignment, and ethical storytelling.

• Lead the development of event scripts, program stories, honoree profiles, and video content for fundraising events, including the Menninger Annual Luncheon.
• Draft remarks, talking points, and high‑level communications for CDO/VP, senior leadership and Board members.
• Support pre‑ and post‑event communication strategies to maximize donor participation and stewardship.

• Maintain editorial calendars and oversee workflow to ensure timely delivery of high‑quality materials.
• Ensure all content meets standards for accuracy, confidentiality, and compliance with clinical and brand guidelines.
• Uphold ethical storytelling practices, safeguarding the dignity and privacy of patients and families.

• 5–7+ years of experience in fundraising communications, corporate communications, marketing, or related fields, preferably within healthcare or nonprofit sectors.
• Demonstrated ability to write for donor, patient‑family, or high‑net‑worth audiences with a polished, executive‑ready communication style.
• Strong understanding of fundraising strategy, donor motivations, and development best practices.
• Proven experience translating technical or clinical information into compelling, donor‑centered content.
• Exceptional writing, editing, project management, and cross‑team collaboration skills.
• Experience working with CRM systems and digital communication platforms; healthcare environment experience is a plus.

• Bachelor’s degree in communications, marketing, English, journalism, or a related field.

• Candidates with advanced degrees are encouraged to apply.