Mid-Level Marketing & Communications Specialist, Americas

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Job Summary:

Wärtsilä is a leader in the transition towards a 100% renewable energy future, providing market-leading technologies and power system modelling expertise. The Marketing & Communications Specialist will support the planning and execution of marketing and communications activities, focusing on creating demand for Wärtsilä Energy’s solutions and educating target customers about the technologies needed for decarbonization.

Responsibilities:

• Responsible for supporting the planning and execution of marketing and communications activities designed to create demand for Wärtsilä Energy’s solutions by educating target customers and other key stakeholders about the technologies needed to support renewables ramp up and decarbonizing the energy sector

• Support sales by demonstrating the value of Wärtsilä solutions and services to target customer segments and accounts by defining value propositions and key messages

• Producing and localizing marketing and sales assets for different channels and customer groups

• Helping build brand awareness and position Wärtsilä Energy as an energy transition thought leader through the creation of thought leader content

• Coaching and supporting local thought leaders with their communication activities

• Communicating and sharing success stories and new developments, internally and externally

• Maintaining event inventory including promo items, booth displays, printed materials etc.

• Fostering internal relationships to leverage organization’s expertise, especially with the Energy Marketing & Communications, Growth & Development, and Area Sales teams

• Running targeted digital marketing campaigns, including ABM, organic social media and paid advertisements

• Tracking results and optimizing actions based on data, striving for maximum return on marketing investment

Qualifications:

Required:

• Minimum 5-7 years working experience in marketing, communications, digital marketing, content creation and event management. B2B experience preferred.

• Experience in energy and power industry strongly preferred, with a focus on the US market

• Experience successfully working with cross-cultural teams and in an international matrix organization a plus

• Excellent stakeholder engagement skills used to support cross-regional projects and high capacity for adapting global content to local markets

• A demonstrated ability for conceptual thinking and strong planning and prioritization skills

• Excellent project management and collaboration skills, a can-do attitude and adaptiveness to change

• A business-oriented mindset, the willingness to continuously learn and improve ways of working

• Proficient in English, secondary languages such as Spanish or Portuguese a plus

• Some travel required, up to 25% for event support and logistics and team meetings

• Bachelors degree required. Preferred in Marketing, Journalism, Advertising, Communications, or related field.

• Five to seven years of related professional experience; portfolio of relevant previous projects highly preferred.

• Minimum three years working experience in marketing, communications or related work. B2B experience preferred

• Experience in energy industry strongly preferred, with a focus on the US market

• Successful applicants must be authorized to work in the USA without Company sponsorship.

Company:

We enable sustainable societies through innovation in technology and services together with all our stakeholders – today and tomorrow. Founded in 1834, the company is headquartered in Helsinki, Southern Finland, FIN, with a team of 10001+ employees. The company is currently Public Company.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Software Development

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