Product Marketing Strategist B2B and Affiliated Brands

Who We Are

Located in Houston, Texas, Teachers of Tomorrow is the leading national alternative certification program (ACP) provider with plans of continued growth in 2026! Through quality instruction and unparalleled support – Teachers of Tomorrow provides the most effective preparation for educators to make a meaningful difference in the lives of their students.

At Teachers of Tomorrow, we believe in empowering the next generation of educators by providing the highest level of training, mentorship, and support. Our mission is to transform classrooms and communities through innovation, collaboration, and a deep commitment to teacher success. To find out more, visit https://(Use the "Apply for this Job" box below)..org

The Product Marketing Strategist supports the Associate Director of Product Marketing Strategy and plays a central role in how our programs, brands, and district partnerships communicate across channels. You will help shape messaging, product narratives, sales enablement tools, lifecycle content themes, and go to market plans across Teachers of Tomorrow, The Learning Liaisons, SimpleK
12, and the #TEACH brand.

Half of this role focuses on B2B marketing and sales enablement in partnership with the Growth team. The other half supports affiliated brands with positioning, value propositions, and campaign guidance. You will collaborate closely with Product Marketing, Digital, Creative, Content, Sales, and Comms partners to ensure every audience receives clear, timely, mission-aligned messages. The ideal candidate is a strategic storyteller and a highly collaborative partner.

• Support clear positioning and messaging for districts, partners, and institutional audiences
• Develop content for pitch decks, one sheets, case studies, email content, and talking points for B2B internal stakeholders
• Partner with the Growth team on district acquisition strategies, funnel improvements, and messaging clarity
• Build and maintain a self-service sales materials hub with support from the Marketing Project Manager and Manager of Creative.
• Provide collateral, content, and insights that support outreach, retention, renewals, and re-engagement
• Review B2B performance insights and collaborate with the sales team on actions that support lead quality and conversions

• Support positioning, messaging, and narrative frameworks for The Learning Liaisons, SimpleK
  12, and the #TEACH brand
• Develop value props, content themes, and campaign messaging for professional learning, events, and digital products
• Partner with Creative and Digital to translate strategy into briefs, assets, landing pages, and channel plans
• Collaborate with Content and Comms to inform social, email, blog, and content calendars
• Ensure each brand maintains alignment to the broader TOT mission, tone, and portfolio strategy

• Translate program updates and certification requirements into clear, actionable communications
• Draft content for landing pages, portal messages, email campaigns, and marketing collateral
• Ensure consistency in tone, clarity, and compliance across all product and program communications
• Support the Associate Director of Product Marketing Strategy with go to market efforts across all products and brands

• Work with Creative, Content, Digital, Sales, and Admissions to support campaign execution and messaging needs
• Partner with sales to clarify B2B partner journeys and strengthen conversion paths
• Collaborate with Product, IT, and Compliance teams as program requirements evolve
• Contribute to strategic discussions around program clarity, audience insights, and competitive movements

• Participate in performance reviews, campaign readouts, and product marketing retrospectives
• Summarize insights into clear takeaways and shift messaging based on data or seasonality
• Support testing across copy, segmentation, and value propositions to improve engagement and clarity
• Stay informed on market trends, educator needs, and state level requirements to guide messaging
• Ac…