Director of Strategic Communications

Description

• Integral part of the leadership team in establishing the overall goals and strategies for growth and support of St. Luke’s
• Focal point and senior leader for marketing strategy
• Senior staff liaison to the Advancement Committee, providing guidance and direction to the Committee in the areas of communications, marketing, and the overall advancement of the community as a whole
• Project management and supervision, as required

• Ensure that the branding and messaging for St. Luke’s United Methodist Church is compelling and in support of our Vision: A City Transformed by the Love of Jesus
• Partner with the Ministry Centers under the umbrella of St. Luke’s United Methodist Church to ensure that our message of partnership is clear
• Ensure that the website for the community as a whole and its individual parts are consistent with St. Luke’s brand strategy
• Oversee the Public Relations Plan and develop multi-faceted communication streams to reach all generations and sectors
• Understand the diverse demographics of the church and the community and their communication needs
• Oversee staff as assigned to work on specific related tasks

• Manage all components of creative communications, including directing teams responsible for web and social media marketing, graphic design, creative video, advertising, and digital marketing

• Serve as a contributing member on the Advancement Committee and Generosity Committee
• In coordination with Finance, Stewardship, and Communications staff, oversee the creation of marketing materials, and support event/campaign chairmen in understanding and attaining their fundraising goals
• In coordination with Finance, Stewardship and Communications staff, design and develop an Annual Report to transparently share the church’s success and impact, to recognize and influence donor giving and appreciation

• Bachelor’s Degree in marketing, communications, advertising, or a related field

• 10 plus years of experience in public relations and marketing
• Knowledge of Design Thinking
• Solid understanding of popular communications and media technology and willingness to step out to keep up with trends
• Familiarity with Illustrator, Photoshop, In-Design, and CMS
• Excellent Microsoft Office and Google Suite skills
• Experience working in a church setting preferred
• Familiar with the language and culture of the Methodist church, specifically St. Luke’s

• Proven leadership and managerial skills essential to the successful implementation of a comprehensive, strategic communications program
• Ability to effectively tell a story through print, digital, and video communications
• Excellent written and verbal communication skills
• Team player with strong interpersonal skills
• Detail oriented, creative, organized and flexible
• Affirms the Christian faith and is passionate about building God’s Kingdom via St. Luke’s United Methodist Church