Trade Marketing Manager, Industria Licorera de Caldas

Job Type

Full-time

Description

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Mexcor International seeks a Trade Marketing Manager. We have a competitive compensation package with a wide range of benefits for full-time employees.

Company: Mexcor International

Position Title: Trade Marketing Manager

Reports To: Director of Marketing

Position Code: TMM

Position Type: Full Time Salaried Exempt

Supervises Others: Yes

EEO Class: 1.2,
Workers Comp Code: 8810,
SOC Class: 11-2021

JOB DESCRIPTION

Reporting to the Director of Marketing, the Trade Marketing Manager for ILC (Amarillo, Cristal, Ron Viejo de Caldas) will play a key role in crafting, aligning, and executing trade marketing strategies while leading a team of Market Development Representatives. This position collaborates with the Director of Marketing to develop annual commercial and trade marketing plans that align with overall brand objectives and drive growth across key channels to deliver the annual financial plan for Industria Licorera de Caldas.

Acting as a vital liaison between the Industria Licorera de Caldas Brand team (Colombia Based) and the Mexcor International sales team, this position will be instrumental in translating local brand strategies into impactful trade marketing plans and channel activations.

All-In: Being Accountable;
If it’s to be, it’s up to me.

People: Growing and building partnerships within a family dynamic.

Future Thinking: Innovative and disruptive in our approach.

• Develop customer programs in alignment with brand guidelines and messaging, ensuring they are grounded in customer and consumer insights.
• Own the financial reconciliation of all planned and actual spends within Industria Licorera de Caldas portal, being timely, accurate, and with all prerequisites.
• Lead the ideation, creative development, procurement, and execution of marketing materials across various communication channels.
• Collaborate with National Account teams to implement national and customer-specific initiatives, support new item presentations, and develop shopper activation plans.
• Conduct post-project evaluations to assess performance, identify successes, and determine areas for improvement.
• Manage and reconcile all marketing expenditures and expenses to ensure budget adherence.
• Provide support, training, and briefing for third-party agencies to ensure alignment with brand goals and strategies.
• Identify and execute event and sponsorship opportunities that align with brand positioning, ensuring meaningful consumer engagement and strong brand impressions.
• Develop and implement an On-Premise trade support plan, including events and promotional initiatives.
• Design and oversee U.S. media plans, encompassing local influencers, geo-targeted media, and content creation for social media channels.
• Define strategic direction for customer segmentation, success metrics, and merchandising principles to align with brand positioning and market demands.
• Oversee the ordering process, vendor relationships, and invoicing for Point-of-Sale (POS) materials to ensure timely delivery within budget constraints.
• Conduct market visits to analyze trends, assess trade marketing performance,…