Senior Market Researcher

Senior Market Researcher – Scribd, Inc.

Join to apply for the Senior Market Researcher role at Scribd, Inc. (2 days ago – among the first 25 applicants)

About The Company

At Scribd Inc. (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable. We support a culture where employees can be real and bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe in balancing individual flexibility and community connections. Our flexible work benefit, Scribd Flex, allows employees to choose the daily work style best suited for their needs while prioritizing intentional in‑person moments to build collaboration, culture, and connection. Occasional in‑person attendance is required for all Scribd Inc. employees, regardless of location.

We hire for “GRIT”:
Goals, Results, Innovative ideas, and Team collaboration.

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. Your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning.

• Design and execute brand health tracking studies.
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
• Collaborate with cross‑functional teams to translate insights into actionable strategies.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Present findings and recommendations to senior management and stakeholders.
• Stay abreast of industry trends and advancements in market research tools and methodologies.

• Quantitative Methods: solid background in surveys, structured interviews, usage data analysis, hypothesis development, sampling, and statistical methods.
• Qualitative Methods: experience with focus groups, in‑depth interviews, ethnographic studies, content analysis, and actionable insight generation.
• Secondary Research: conduct literature reviews, industry reports analysis, competitor benchmarking.
• SEO and Social Listening Tools: familiarity with SEMrush, Ahrefs, Brandwatch, Mention.

• Competitive Analysis: conduct SWOT, market positioning maps, competitive benchmarking.
• Trend Forecasting: identify and interpret emerging trends.
• Customer Segmentation & Personas: segment target markets and develop detailed personas.
• Insight Generation: synthesize findings into actionable insights.

• Bachelor’s degree in Marketing, Business, Statistics, or related field;
  Master’s degree is a plus.
• 7+ years of experience in market research, brand analysis, or similar role, preferably in tech industry.
• Strong analytical skills; ability to interpret data and generate insights.
• Excellent communication and presentation skills.
• Ability to work collaboratively in fast‑paced environment.
• Proactive, detail‑oriented, and capable of managing multiple projects simultaneously.

Base pay ranges:
San Francisco (CA): $122,500–$191,000
; Other California: $101,000–$181,000
; Canada: $128,000 CAD–$169,500 CAD
. Eligible for equity and comprehensive benefits package.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid.
• 12 weeks paid parental leave.
• Short‑term/long‑term disability plans.
• 401k/RSP matching.
• Onboarding stipend for home‑office peripherals.
• Learning & Development allowance and programs.
• Quarterly stipend for Wellness, WiFi, etc.
• Mental Health support & resources.
• Free subscription to Scribd suite.
• Referral bonuses.
• Book benefit.
• Sabbaticals.
• Company‑wide events.
• Team engagement budgets.
• Vacation & Personal Days.
• Paid Holidays.
• Flexible Sick Time.
• Volunteer Day.
• Employee Resource Groups and inclusive workplace programs.
• Access to AI tools.

We want our interview process to be accessible to everyone. Please email  to request adjustments. Scribd Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. We encourage people of all backgrounds to apply.

Want to learn more about life at Scribd?

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industries:
  Software Development