Director, Marketing Communications, Marketing ​/ Advertising ​/ PR

Overview

Primary

Purpose:

To support the goals of HCDE and its programs and services by managing multifaceted communications functions within HCDE and with the community; managing media relations between HCDE and all media outlets (local, national, international, etc.); strategically planning communications efforts, with outcomes in mind, to support awareness and understanding of HCDE, its divisions and the services provided to Harris County school districts;

all other duties related to managing official communications on behalf of Harris County Department of Education.

Education/Certification

• Bachelor's degree from an accredited university

Special Knowledge/Skills

• Demonstrated ability to strategically plan, implement, and manage multi-faceted communications programs to support institution, division and/or program goals
• Knowledge of varied communications platforms, strategies and methods for delivery of messaging
• Record of success in planning and organizing resources and establishing priorities
• Working knowledge of public-school activities and operations
• Ability to analyze and interpret intellectual information and develop accurate and descriptive abstracts and summaries
• Exemplary oral and written communication skills
• Proven ability to manage a team of professionals in a fast-paced, deadline-driven environment with high expectations and a focus on outcomes
• Outstanding customer service mindset

Experience

• Five years of experience in school public relations, communications, or media relations
• Experience in educational, public sector or private nonprofit organizations strongly preferred

• Develop data-driven systems and procedures to support organization’s communications activities, including external and internal communications.
• Plan and conduct communications programs, media relations, and events designed to create and maintain a favorable image of HCDE and to keep the public and HCDE employees informed of HCDE programs, accomplishments, and activities.
• Supervise the preparation and distribution of regular and special purpose publications and non-print productions designed to familiarize audiences with HCDE (i.e., Board reports, Annual Report, newsletters, brochures, fliers, directory, calendar, web page, etc.).
• Manage messaging through varied communications channels including HCDE website, social media, email campaigns and publications/collateral materials.
• Serve as the spokesperson for the Department when necessary; manage media relations including crisis communications and reputation management when necessary.
• Ensure alignment of print and digital campaigns with the Department’s strategic vision.
• Develop and implement data-driven communications and engagement strategies using two-way communications channels.
• Attend all Board meetings.
• Administer division budget and ensure projects are cost-effective and funds are managed prudently.
• Collaborate with Client Engagement director and other staff/division managers to support marketing efforts through narrative storytelling
• Successfully execute all Communications and Creative Services campaigns on behalf of the Department.
• Manage electronic communications between HCDE and area school districts for general information and awareness purposes (including but not limited to the 25 Harris County school districts).Work with Multi-media Manager to support effective content generation and updates to HCDE website
• Supervise division staff and ensure deliverables are high-quality and on-time, coordinating project priorities with Client Engagement Director and Chief Communications Officer.
• Demonstrate behavior that is professional, ethical and responsible.
• Perform other responsibilities as assigned.