Director of Sales - South

Director of Sales

The Director of Sales is responsible for leading and executing strategic sales initiatives across a designated region to drive revenue growth, expand market share, and strengthen customer relationships. The role includes managing independent sales representatives and company representatives in the specification, retail (stores), and builder channels, providing mentorship, performance management, and strategic direction to ensure consistent achievement of sales goals.

• Sales Strategy & Execution
  • Develop and implement regional sales strategies aligned with corporate goals.
  • Identify growth opportunities and lead initiatives to capture new business.
  • Implement and manage Key Performance Indicators (KPIs).
  • Prepare monthly, quarterly, and annual sales forecasts.
  • Manage the regional sales budget and expenses.
• Customer & Channel Management
  • Build and maintain strong relationships with key accounts, builders, and specifiers.
  • Develop and own the distribution strategy within the territory.
  • Collaborate with marketing and product teams to support channel‑specific campaigns.
• Leadership
  • Lead and motivate a team of independent and company sales representatives.
  • Set clear performance goals and provide ongoing coaching and development.
  • Track and analyze sales metrics to assess performance and identify areas for improvement.
  • Foster a culture of accountability, collaboration, and continuous improvement.

• Minimum 10 years of B2B sales experience, including at least five years in a sales leadership role.
• 5+ years’ experience selling to residential home builders and/or architecture/design professionals.
• Bachelor’s degree in a related field or equivalent work experience; MBA preferred.
• Proven ability to lead and develop high‑performing sales teams while achieving revenue targets.
• Strong financial and business acumen.
• Demonstrated leadership, collaboration, and strategic thinking skills.
• Ability to challenge conventional approaches through data‑driven decision making.
• Skilled at viewing challenges from multiple perspectives and navigating complex solutions.
• Excellent verbal and written communication skills.
• Consistent demonstration of high professional and ethical standards.
• Proficiency in CRM and other sales enablement tools.
• Willingness and ability to travel extensively (up to 80%).

• Competitive compensation plan: $160,000 plus monthly bonus.
• Competitive medical, dental, and vision benefits.
• Company‑provided life insurance and short‑term disability.
• 401(k) employer match.
• Generous vacation and paid time off programs.
• Closed on all major holidays.
• Team member discounts on Visual Comfort products.

Regions:
East, Central.

Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity or expression, genetic information, or any other legally protected status. To be eligible for this role, you must be authorized to work in the United States. No employment‑based immigration sponsorship is offered for this role.