Product Marketing; Oil & Gas

Product Marketing Strategy (Integrated Solutions)

• Develop and own the go-to-market strategy for integrated solutions spanning multiple product verticals.
• Define clear solution-level narratives that connect products into cohesive customer stories.
• Build solution playbooks outlining problems, value propositions, use cases, competitive differentiation, and proof points.
• Travel globally as required to support strategy execution.
• Own solution-level positioning and messaging to ensure clarity, differentiation, and consistency.
• Create and maintain messaging frameworks, value propositions, and elevator pitches.
• Provide direction and review for customer-facing materials including web content, sales decks, one-pagers, campaigns, and event messaging.
• Ensure consistent messaging across web, email, sales collateral, events, and partner channels.

• Lead end-to-end product and solution launch planning and execution.
• Translate product roadmaps into market-ready narratives.
• Align Sales and Customer Success teams with enablement materials and launch training.
• Track launch performance across adoption, usage, pipeline creation, and revenue impact.

• Act as the central lead for integrated, multi-channel solution campaigns.
• Define campaign objectives, ICPs, key messaging, offers, and channel mix (web, email, paid, social, events).
• Coordinate with Growth, Digital, and Content teams to ensure timely execution.
• Monitor performance metrics and optimize based on data-driven insights.

• Design lifecycle programs across awareness, evaluation, onboarding, expansion, and cross-sell stages.
• Develop stage-specific messaging and nurture flows.
• Partner with Marketing Operations to test, measure, and optimize engagement and conversion.
• Align content roadmap with solution narratives and GTM priorities.
• Co-create high-value assets such as:
• Solution briefs
• Use case guides
• Battlecards
• Demos
• Webinars
• Thought leadership content
• Ensure all content clearly communicates business outcomes and customer proof.

• Minimum 5 years of marketing experience including content and digital execution.
• Proven B2B product marketing experience in complex, multi-product or platform environments.
• Demonstrated ability to build integrated, solution-level narratives.
• Strong strategic thinking combined with hands-on campaign and launch execution.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into business value.
• Experience working cross-functionally with Product, Sales, Customer Success, and Partners.
• Experience using modern marketing tools, analytics platforms, and AI to inform decisions.
• Strong organizational skills and ability to manage competing priorities.
• Experience leading initiatives across teams without direct authority.
• Experience in the energy sector, preferably upstream oil and gas.

• Experience managing multiple concurrent projects.
• Experience with Salesforce Marketing Cloud.
• Experience working in a global organization with matrixed reporting structures.

• Speak up with confidence and professionalism.
• Hold yourself and others accountable for delivering results.
• Build strong cross-functional partnerships.
• Proactively identify and navigate obstacles.
• Contribute to a culture of open dialogue and continuous improvement.

• Comply with all applicable health, safety, environmental, and quality policies.
• Report hazards and incidents in line with company procedures.
• Uphold IMDEX risk, compliance, and Code of Conduct standards.
• Promote positive risk and compliance behaviors within your scope of work.

Forever Curious – We challenge the status quo and innovate relentlessly.

Go Beyond – We create exceptional customer experiences and long-term value.

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