Marketing Data & Segmentation Coordinator

About Insperity

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide. We value diversity, inclusivity and a sense of belonging, and we celebrate work and life events while partnering with our clients and communities to make great things happen.

• Flexibility
  :
  Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.
• Career Growth
  :
  We offer continuous learning programs, mentorship opportunities and ongoing training.
• Well‑Being
  :
  Our total rewards package includes generous paid time off, top‑tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more.

To accelerate marketing campaign execution by serving as the primary point of contact within Marketing for all list and segmentation requests to Analytics. This contractor will play a critical role in ensuring requests are defined, communicated and tracked by collaborating with cross‑functional teams. The role will help improve requirements and overall process to support data‑driven marketing strategies.

• List Coordination
  • Serve as a liaison between Marketing and Analytics to gather and refine marketing requirements for data requests.
  • Submit and track data requests to Analytics who will develop lists and dashboards for:
  • Email marketing campaigns
  • 6sense intent segments
  • Gift drop programs
  • ICPTAM targeting
  • Persona‑based segmentation
  • Product‑specific and pain‑point aligned campaigns
  • Client Marketing campaigns
• Platform Expertise
  • Knowledge of these tools will help translate marketing strategy into requirements: 6sense, Zoom Info, Dun & Bradstreet, Salesforce (CRM), Eloqua (MAP).
  • Understand data housed in each system and how it supports segmentation, enrichment and outreach.
  • Identify which segments/campaigns require list or dashboard development outside of Eloqua/6sense.
• Cross‑Functional Collaboration
  • Work closely with Demand Generation, Marketing Operations, Sales, Campaign Planners and Analytics teams.
  • Meet with teams to gather and refine requirements across campaigns and other marketing initiatives.
  • Collaborate with Analytics to streamline the request process and support continuous improvement.
• Data Strategy & Compliance
  • Provide recommendations to cross‑functional stakeholders on list requirements to improve targeting and maximize effectiveness.
  • Ensure outreach complies with internal and external data governance policies.
  • Ensure compliance with data usage policies (e.g., CAN‑SPAM, GDPR).
• Documentation & Reporting
  • Maintain a centralized backlog of all active and completed requests with Analytics.
  • Monitor for duplication of requests across campaigns to avoid redundancy.
  • Document lists/segments created including inclusion/exclusion criteria and intended application to support reuse and reference across requests.
  • Outline list‑building processes and segmentation logic.
  • Define gaps and provide regular updates, insights and best practices for improved automation/processes.
  • Define success metrics and track performance of the requests.

• 3+ years in B2B marketing segmentation, requirements gathering, process coordination, and campaign support.
• Experience with marketing data platforms (6sense, Zoom Info, D&B).
• Familiarity with Eloqua and Salesforce or similar MAP/CRM systems.
• Strong understanding of data architecture and marketing compliance.
• Ability to interpret marketing strategy and recommend actionable segmentation requirements.
• Excellent collaboration and communication skills.
• Demonstrated organizational skills across multiple departments.
• Nice to have experience with CRMA dashboards, Snowflake, or CDPs.

• Company & Systems Overview
• Deep dive into company data architecture.
• Walkthrough of marketing automation platforms and integrations.
• Review internal campaign execution and data request…