Senior Ads Specialist

We’re looking for a Senior Paid Ads Specialist to lead and scale paid media across Google Ads, Meta, Tik Tok, Programmatic platforms and Amazon. You’ll be responsible for building high-performing acquisition systems, improving ROAS and CAC, and driving measurable business growth through full-funnel strategy and execution.

This is a hands‑on role for someone who is equally strong in media buying + analytics + creative performance strategy, and who knows how to test fast, learn faster, and build scalable campaigns that perform.

• Own paid media strategy across Search, Social, Display, Video, Programmatic and Amazon
• Improve ROAS, CAC, MER, CTR, CVR, CPM, and other performance KPIs through optimization
• Develop testing roadmaps for creative, landing pages, audiences, bids, and offers
• Ensure channel budgets are allocated based on highest profitability and impact

• Manage Search, Performance Max, Display, You Tube, and remarketing campaigns
• Optimize keywords, match types, bidding strategies, and conversion actions
• Ensure strong structure + tracking for scale and reporting accuracy

• Launch and optimize Advantage+ and manual funnel structures
• Guide creative iteration (UGC, static, carousel, video) based on performance insights
• Build audience strategy using broad + interest + lookalikes + retargeting

• Build performance campaigns leveraging creators/UGC and iterative testing cycles
• Optimize for full‑funnel metrics: hook rate, CTR, CPA, and conversion lift
• Work closely with creative team for