Digital Marketing Manager

What’s The Role

Jiffy Lube International (JLI) is a leading quick lube retail brand and automotive aftermarket business with over 2000 service centers in the US. Jiffy Lube is proud to be a trusted Fast Oil Change Provider and continues to innovate the customer experience to help drive continued brand growth. JLI Marketing helps to drive strategic and competitive programs through a franchise chain of independently owned and operated franchisees.

The Digital Marketing Manager role directly manages central programs and additionally consults franchisees on local digital marketing plans and solutions. The Digital Marketing Manager is responsible for developing, implementing and executing the brand’s digital experience, both inside and outside the store as well as behind the scenes. This role is a critical member of the Marketing Leadership Team, reporting to the Chief Marketing Officer of JLI and leads digital projects, strategy, deployment and measurement of key owned, paid and earned marketing solutions.

The role is a critical liaison working across many key functions, including Brand/media, innovation, Customer Experience, IT, and marketing operations.

• Leading the digital media planning process for the national advertising plan, including programmatic, paid media channels and premium digital sponsor ships which may include tactics such as paid search, online video, digital audio, display, social media, influencer marketing and other programs.
• Managing and continually optimizing all websites, microsites and franchisee resource webpages including maintaining a consistent UX-UI experience across the digital platforms, both for consumers and franchisees.
• Owning the SEO & Paid Search strategy and execution – implement and monitor SEO strategies to improve organic visibility and rankings and manage paid search campaigns including keyword strategy, bid optimization and performance reporting.
• Digital media planning, performance management, optimization and deployment of all performance media channels (Paid search, digital video etc.).
• Digital analytics and reporting – track, analyze and report website statistics and paid media performance leveraging a range of digital KPIs across analytics platforms.
• Managing the development and execution of the social media strategy to help drive brand affinity and engagement.
• Partnering with the Brand and Communications team on creative development specific to digital platforms.
• Utilizing digital trends and insights to influence the digital innovation roadmap with management responsibilities across relevant innovation projects.
• Driving digital competency and proficiency across the JLI organization and solutions to support the franchisee network.
• Demonstrating ongoing measurement and tangible returns across all digital initiatives.

This is an excellent role for someone seeking an opportunity to influence the future of Jiffy Lube. This role balances short-term execution with long-term strategy. It must think through the entire process, understanding the impacts of decisions both from a consumer and a franchisee lens. In addition to the digital and technological expertise required, the Digital Marketing Manager must be an effective influencer and change agent, empowered to drive improvement and willing to make bold and fast moves.

• Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is required;
  Master’s degree is preferred.
• Prior experience in automotive service, retail operations, or franchise marketing is strongly preferred.
• Minimum of 7 years of progressive marketing experience, with a strong emphasis on digital media, marketing technologies, and performance-driven campaigns.
• Familiarity with analytics platforms (Google or Adobe), CRM software (Salesforce), and digital advertising platforms (Google, You Tube, The Trade Desk, Meta, Tik Tok) is strongly preferred.
• Experience in utilizing first-party data and integrating with front-end web system.
• Demonstrated ability to interpret consumer behavior, leverage…