Customer and Marketing BPO Sales Lead

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success.

You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

Your role and responsibilities

The Marketing BPO Services Sales Leader is a high-impact individual focused on selling large, complex managed marketing services deals to senior client leadership. This role involves combining expertise in BPO operations, marketing strategy, agency operations, and marketing technology (especially Adobe suite) to drive revenue growth and transform client marketing organizations.

Key Responsibilities:

• Sales and Business Development:
  Lead the entire sales cycle for large, multi-service managed marketing deals, including qualification, solutioning, negotiation, and closure. This typically involves managing a significant annual quota.
• Client Relationship Management:
  Build and maintain trusted, long-term relationships with C-suite executives (e.g., CROs, CSOs, CCOs) by understanding their growth imperatives and positioning IBM as a strategic partner.
• Solution Architecture and Strategy:
  Develop integrated growth solutions that combine managed services with data & AI, CRM platforms (like Salesforce and Adobe), and marketing technology. Strategize, design, and implement new operating models for client marketing organizations.
• Cross-functional Collaboration:
  
  Work across IBM offering teams (industry, technology, iX and MMS) to ensure comprehensive and holistic solutions are brought to the client.
• Operational Excellence and Thought Leadership:
  Leverage deep expertise in marketing operations, BPO processes, and agile marketing to identify inefficiencies and drive continuous improvement within client operations.
• Team Leadership:
  Operate with autonomy and influence, leading deal teams and potentially managing large operational teams to ensure high performance and successful delivery of services within scope and budget.

This job can be performed from anywhere in the US.

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Significant experience (10+ years relevant Marketing BPO) in sales pursuit and deal shaping, with a proven track record in selling complex managed services or BPO solutions.
• Deep subject matter knowledge in integrated marketing operations, including digital channels (web, mobile, social, email) and leading marketing platforms.
• Strong management consulting and strategic thinking abilities, including the capacity to architect innovative solutions and manage organizational change.
• Excellent leadership, communication, and problem-solving skills, with experience in managing cross-functional and often global teams.
• Strong financial acumen, an understanding of budgeting and forecasting, and the ability to translate business requirements into high-performing solutions.

This leader is ultimately tasked with driving revenue growth, ensuring client satisfaction, and managing large-scale, transformative marketing operations for major enterprise clients.

Preferred technical and professional experience

As Above

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

In a world where…