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PPC/Paid Media Specialist
Job in
Houston, Harris County, Texas, 77246, USA
Listed on 2026-01-13
Listing for:
SalaryGuide
Full Time
position Listed on 2026-01-13
Job specializations:
-
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Responsibilities
- Build, manage, and optimize Meta and Google Ads campaigns
- Structure campaigns based on funnel strategy and business goals
- Monitor and optimize performance daily
- Analyze data to identify trends, drop-offs, and opportunities
- Collaborate with creative teams on ad concepts and iterations
- Run A/B tests across audiences, creatives, and landing pages
- Maintain accurate tracking through pixels, conversion APIs, and events
- Prepare weekly and monthly performance reports for internal and client use
- Troubleshoot issues related to attribution, tracking, or ad delivery
- Communicate patiently with clients and team members about necessary changes to strategy and outcomes
- 2+ years managing paid media campaigns (agency or in-house)
- Strong experience with Meta Ads Manager and Google Ads
- Proven ability to optimize for leads and revenue
- Comfortable managing multiple accounts at once
- Solid analytical skills and clear communication
- Experience with service-based businesses is a plus
- Familiarity with GA4, conversion tracking, and CRM integrations preferred
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