Digital Analytics Analyst; Adobe Analytics

Position: Digital Analytics Analyst (Adobe Analytics)
Title: Sr. Digital Analytics Analyst (Adobe Analytics)
Location: Remote (If located in Houston, it will be hybrid)
Duration: Long-Term Contract
Work Requirements: US Citizen, GC Holders or Authorized to Work in the US. W2/direct-employment only.

Key Points:

• Candidates must have strong experience in Adobe Analytics
• Must have experience with the full gamut of Adobe Analytics, from administration through implementation
• Ability and interest designing, implementing, and testing analytics
• We are looking for someone with an Adobe Analytics background who likes writing technical requirements and designing how to implement analytics, rather than just pulling reports and dashboards
• This position will be fully remote, unless the candidate is local to Houston, in which case it will be hybrid in 77002

Summary
The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand's strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Responsibilities

• Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch proactively analyze brands for areas of opportunities and actionable recommendations
• Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
• Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing provide business case support for web/mobile app projects related to digital analytics
• Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
• Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more
• Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data using and following a standardized SDR
• Train and consult junior folks and keep up with the latest CJA, Adobe Analytics, Target, and Launch, releases and features
• Administer CJA, Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team

Minimum Requirements:

• Minimum 3+ years in digital analytics (2+ being with Adobe Analytics) with ideally 3-6+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations Experience working with and reporting on digital analytics, financial/business reporting and analysis
• Bachelor’s degree required – emphasis on business analysis, project management, marketing, communications, or information systems
• Proven ability to administer Adobe Analytics, create report suites and design SDR’s
• Strong experience creating adobe-based processing rules and classifications
• Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
• Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc.
• Required ability to read basic HTML

Preferred Qualifications:

• Proven ability in understanding key analytics topics related to adobe analytics such as evars
• Expertise in product string tracking and in general complex Adobe concepts such as data sources
• Ability to work independently to meet multiple project deadlines handle multiple tasks – switching priorities and focus as needed
• Ability to learn new software and concepts quickly ability to learn and adapt to evolving conditions and fluid requirements
• Passion for detail with a…