Marketing Performance Analyst

Overview

Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Performance Analyst to our team.

Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail.

Apply today or refer a qualified friend.

In addition to competitive pay, we offer our associates the following benefits:

• Opportunity to grow into a bigger position
• Health, Dental, Vision, Life, and Disability insurance
• 401(k) plan with company match
• Paid Time-Off
• Employee Stock Purchase Plan
• Employee Vehicle Purchase Program
• Professional work environment, with job training and advancement opportunities

The Marketing Performance Analyst will play a key role in transforming marketing data into insights that guide strategy and execution. This role partners closely with marketing and business stakeholders to define requirements, build proof‑of‑concept dashboards, and deliver actionable reporting that drives decision‑making. The analyst will monitor performance across digital, social, and lifecycle programs, ensuring results are measured accurately and presented in a way that connects data to business goals.

This position requires SQL skills for analysis, experience with BI tools to build dashboards, and the ability to present findings in a way that clearly connects data to marketing goals.

• Design marketing dashboards to evaluate key marketing programs and opportunities
• Define dashboard requirements based on feedback with key stakeholders
• Define dashboard metrics and align metrics with dashboard objectives
• Build proof‑of‑concept reports
• Create queries to enable customer reports

• Monitor digital engagement and path to purchase within the lifecycle program
• Develop reports for organic social posts to monitor compliance
• Support integration of compliance‑related data with other systems
• Develop email and mail deliverability reports to identify risks and improvements
• Define customer attributes related to digital behavior for the customer data

• Define and manage ad‑hoc analysis projects
• Write SQL queries to perform ad‑hoc analysis
• Summarize results of analysis projects and key findings
• Present analysis findings and recommendations to internal stakeholders
• Support the development of predictive models

• Develop and manage the roadmap for marketing dashboards and reports
• Define project plans to build reports and manage project success
• Collaborate with engineering to build reports
• Monitor data quality to ensure accuracy of reports

• Bachelor’s degree in marketing, analytics, or related field
• 2‑3 years of experience building reports and supporting queries
• Proficient in SQL and building complex queries
• Experience with visualization applications (Qlik, Power
  
  BI, Tableau)
• Understanding of marketing performance metrics
• Experience with Google Analytics
• Experience working with large data files
• Experience with relational databases
• Experience building and presenting analysis findings
• Strong communications skills
• Problem‑solver
• Accepts responsibility for quality of work and continuous improvement
• Ability to interact with both technical and non‑technical personnel
• Willingness to learn and test new tools and approaches to accelerate data analysis

* All applicants must pass pre‑employment testing to include: background checks, and drug testing in order to qualify for employment *

Group 1 Automotive is an Equal Employment Opportunity employer and participates in E-Verify

#LI-AS1