Marketing Manager
Listed on 2026-02-01
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Healthcare
Senior Recruiter | Talent Acquisition, Employee Onboarding
Company Overview
Southend Pharmacy is a modern 503A compounding pharmacy built on clinical precision, operational clarity, and a human-first approach. Licensed in 35+ states and focused on longevity-aligned therapeutics, we support providers and their patients with precision in compounding and transparent processes. Southend Pharmacy operates at the intersection of innovation, ambition, and clinical excellence—blending precision, clarity, and compassionate support to help providers deliver patient-centered, clinically guided care across every step of the treatment journey.
Job Summary
The Marketing Manager leads day-to-day marketing execution while driving long-term brand and GTM strategy. This role owns creative oversight, campaign development and product launch readiness, content delivery oversight, and digital alignment — ensuring all initiatives reflect Southend’s commitment to precision, transparency, and patient centric care.
You will manage content operations, lifecycle and demand generation campaigns, and cross-functional efforts supporting campaigns for sterile, non-sterile, and longevity-focused product lines.
Preference for Houston, TX candidates available for hybrid work (2–3 days/week).
Location: Southend Pharmacy 4802 North Sam Houston Parkway West, Houston Texas 77086
Key Responsibilities
Brand & Strategic Leadership
- Champion Southend’s brand pillars:
Clinical Precision, Human Approach, Partnership, Transparency, Innovative Care, and Modern Medicine. - Build and execute quarterly marketing roadmaps aligned with strategic priorities.
- Execute GTM strategies for sterile, non-sterile, and longevity-aligned product launches, ensuring message-market fit and strong commercialization outcomes.
- Translate clinical, product, and operational strategies into clear provider-facing campaigns that support adoption and retention.
- Oversee creative work, campaign operations, and launch workflows.
- Maintain consistent, precise, compliant messaging across all channels.
Content & Creative Development
- Design lifecycle marketing frameworks across the provider journey (onboarding → engagement → education → retention).
- Develop content aligned to full-funnel demand generation (awareness → consideration → prescription → refill cycles).
- Oversee provider-facing materials including clinical protocol sheets, workflows, brochures, onboarding guides, and operational updates.
- Manage creative vendors and internal content development workflows.
- Oversee content planning, scheduling, and delivery to ensure consistency across all multichannel campaigns, as well as alignment with brand standards, compliance requirements, and clinical accuracy.
- Uphold Southend’s Approved Vocabulary & Language Guide across all assets.
Provider Acquisition & Retention
- Build and optimize provider marketing journeys supporting awareness, education, and engagement.
- Collaborate with Sales, Customer Service, Compliance, and Communications teams to support operational and time-sensitive provider communications (facility updates, supply chain impacts, holiday schedules, weather events).
- Simplify provider understanding of sterile and non-sterile workflows through clear, clinically aligned campaign messaging.
- Reinforce trust and partnership through timely, human-centered communication.
Digital Marketing & Website Management
- Support digital initiatives that strengthen provider conversions and retention pathways.
- Ensure digital messaging remains compliant, clinically aligned, and consistent with Southend’s brand voice.
- Partner cross-functionally to ensure digital channels reflect accuracy and transparency during operational updates.
- Tracking and reporting of ad analytics and digital performance of campaigns
Social Media Management
- Oversee content planning, scheduling, and delivery across social and digital channels.
- Maintain a compliant, informational, provider-centered presence aligned with brand voice.
- Monitor engagement trends and insights to drive content optimization.
- Ensure all content adheres to regulatory standards and approved language.
Campaign Execution
- Lead quarterly and seasonal campaigns supporting provider…
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