Product Marketing Specialist

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to: EL Product Marketing Manager

The work model for the role is:
Hybrid, Cary, NC or Houston, TX

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups;
  Developing business plans focused on driving business development for a defined market.
• Researches and analyzes market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies.

• Bachelor degree in Electrical Engineering or related field is preferred.
• Minimum 8 years working experience in technical, application and marketing relevant to the field of MV Switchgears.
• Must be able to travel for account support up to 50%.
• Strong communication and interpersonal skills; team spirit.
• Candidates must already have work authorization that would permit them to work for ABB in the US.

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switch gear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contractors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switch gear for the ANSI standard markets.

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB is an Equal Employment Opportunity and Affrimative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information,…