Social Media Specialist - Houston, TX

Overview

Oak Harvest Financial Group is seeking a full-time Social Media Specialist to join our Houston office. This role is responsible for managing and elevating our organic social media presence across multiple brand accounts while creating polished, on-brand content that strengthens awareness, trust, and engagement. The ideal candidate is a skilled content creator with a strong understanding of social media best practices, the ability to tailor content for each platform, and experience producing polished graphics and short-form video.

Beyond managing core social media responsibilities, this role works closely with employees, clients, and prospects to capture educational insights and authentic, story-driven moments, interviewing and collaborating with internal teams to gather content that strengthens our digital presence and marketing assets. If you’re a proactive, creative, people-oriented professional who enjoys both strategy and hands-on production, we’d love to meet you.

• Manage daily organic posting across multiple Oak Harvest brand accounts
• Create platform-optimized content for Linked In, Facebook, Instagram, You Tube, and Tik Tok
• Build and oversee a monthly social content calendar aligned with marketing initiatives
• Write engaging captions tailored to each platform’s audience and best practices
• Apply modern social media strategy and organic growth techniques
• Monitor comments and messages, escalating sensitive inquiries per compliance guidelines

• Create polished, professional graphics using Canva, Adobe Express, or similar tools
• Edit high-quality short-form video content, including trimming, captions, aspect ratios, and visual refinement
• Ensure all content aligns with brand guidelines and reflects a cohesive, elevated aesthetic
• Use AI tools to enhance workflow for brainstorming and drafting while maintaining creative ownership

• Facilitate short, informal interviews with internal employees, clients, and prospects
• Help interviewees feel comfortable and confident on camera
• Motivate internal teams to participate in value-driven, educational content creation
• Capture behind-the-scenes moments, thought leadership, and compelling stories
• Attend local events to gather real-time footage and interviews

• Support marketing by using client images, interview clips, and internal footage to improve digital assets
• Enhance landing pages, emails, and website content by repurposing organic visuals
• Apply storytelling principles to increase audience trust and improve conversion potential

• Track organic performance metrics and prepare weekly/monthly insights
• Identify trends, opportunities, and content formats that drive engagement
• Collaborate cross-functionally with design, writing, video, advisors, and compliance teams

• 2+ years managing organic social media for a brand (multi-account experience preferred)
• Strong working knowledge of platform best practices and content optimization
• Proven ability to create polished, on-brand graphics
• Demonstrated skill in editing professional-quality short-form video content
• Experience in a compliance-heavy environment (financial services preferred)

• Comfortable engaging with employees, clients, and prospects on camera
• Ability to motivate team members to participate in content initiatives
• Strong interpersonal skills with a warm, professional presence
• Confident facilitator who helps others shine, not the one delivering education

• Strong writing and storytelling abilities
• Clear understanding of brand voice, personas, and engagement strategy
• Familiarity with AI tools used to support workflow efficiency
• Ability to repurpose images and videos into high-performing digital assets

• Full-time availability in the Houston office
• Ability to attend local events for content capture
• Highly organized, detail-oriented, and proactive

• Experience specifically in financial services social media management
• Advanced video…