Product Strategy Associate - Consumer Banking

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Product Strategy Associate - Consumer Banking page is loaded## Product Strategy Associate - Consumer Banking time type:
Full time posted on:
Posted Todayjob requisition :
JR104778

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success.

We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to
* The Dallas Morning News*’ Dallas-Fort Worth metroplex Top Workplaces 2023 and Go Banking Rate ’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at .
** Overview:
** We are seeking a dynamic Product Strategy Associate to join our team and drive strategic initiatives across our diverse financial services portfolio.

This role offers the opportunity to shape product strategy across consumer banking, small business solutions, and wealth management products. The ideal candidate will combine analytical rigor with creative problem-solving to accelerate growth and enhance our competitive position.
** Responsibilities:
*** Product Launch & Execution Support
** Partner with product managers to orchestrate end-to-end product launches across consumer, small business, and wealth verticals
* Develop and maintain product roadmaps, ensuring alignment with strategic objectives and market opportunities
* Monitor KPIs and product performance metrics, providing actionable insights to optimize user experience and financial outcomes
* Coordinate cross-functional teams including engineering, design, marketing, and operations to ensure timely delivery
* Customer Acquisition & Growth Strategy
** Design and implement data-driven customer acquisition strategies across multiple channels
* Analyze customer segmentation and behavioral data to identify growth opportunities
* Partner with marketing to optimize CAC/LTV ratios and develop targeted campaigns
* Build business cases for new acquisition channels and partnership opportunities
* Governance & Risk Management
** Establish and maintain product governance frameworks ensuring regulatory compliance
* Coordinate product audits and implement remediation plans as needed
* Document product policies and procedures in alignment with risk management standards
* Serve as liaison with compliance and legal teams on product-related matters
* Competitive Intelligence & Pricing Strategy
** Conduct market analysis and competitive benchmarking across product portfolio
* Develop pricing strategies that balance profitability with market competitiveness
* Create executive-ready competitive intelligence reports and strategic recommendations
* Monitor industry trends and emerging technologies to identify strategic threats and opportunities
*
* Qualifications:

*** Bachelor's degree in Business, Economics, Finance, or related field
* 2-5 years of experience in product strategy, management consulting, or financial services
* Strong analytical skills with proficiency in SQL, Excel, and data visualization tools
* Excellent written and verbal communication skills with ability to influence stakeholders
* Demonstrated ability to manage multiple projects and meet deadlines in fast-paced…