Marketing Executive

Location:

Remote, but needs to be based in either the North West, South West or Gloucestershire. Will require travel to regional offices for content creation.

Salary:

Up to £30,000per annum (dependent on experience)

Contract:

Full-time, permanent

About ABL Health

ABL Health is a leading healthcare provider delivering free healthcare services that support people to live healthier lives. We really care about what we do, working across communities to improvepeople’s health and wellbeingthrough compassionate, evidence-based support.

Marketing at ABL Health plays a vital role in helping people understand, access and engage with our services, and in building the ABL Health brand across the UK.This is a rare chance to work in a marketing team promoting a range of services that genuinely help people, that arecompletelyfree to access.

As part of a newly created team, we’re looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website content, printed media and internal communications.

This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.

• Work within an experienced marketing team to provide an outstanding marketing campaigns for all the ABL regional services (Your Health, BeU, Healthy Lifestyles) to ensure we achieve our referral and attendance targets.
• Create engaging content for multiple social media profiles to amplify our services and results.
• Work closely with the regional teams to understand their needs, and co-creatingregional marketing content and execution plans to help meet local service targets.
• Manage paiddigitalmedia campaigns and email nurture campaigns to drive referrals.
• Create new website and app content working with the regional teams on requirements, and theweb and software developers on delivery.
• Contribute to the shaping and building of an effective marketing function, helping the new team to evolve into a best in class department.

• A dynamic, creative mindset with the ability to positively contribute to a team with ideas, passion and enthusiasm.
• Experience managing content planning, production, scheduling and engagement across multiple social profiles.
• Experience of one of these 2 areas – we don’t expect you to be proficient in both, but to have good hands on experience of one.
  1. Strong content creation and video skills, including filming and editing a variety of people including staff and service users.
  2. Strong experience of managing multiple highly targeted, paid social media campaigns and optimising according to performance data.
• Experience using AI tools for content creation such ascopy, video, and imagery.
• Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
• Experience of healthcare marketing or an environment requiring emotive storytelling is beneficial.
• Comfortable working remotely and still developing close relationships with regional stakeholders, and travelling to different offices regularly for content production.
• Experience with some of the following:
  Meta Business Suite, Linked In Ads,Adobe Creative Cloud, Canva, Wordpress, Sanity,Google Analytics, video editing software.