Marketing Manager

Job Title:

Marketing Manager

Location:

On site in Horsham, West Sussex - with potential for some remote days

Salary: £45,000 - £50,000 per annum Commensurate with experience

Job Type: Full Time, Permanent

Working Hours:

40 Hours Per Week

Overseas candidates will NOT be considered for this role. We are not sponsoring Visa's at this time, so please refrain from applying unless eligible to work in the UK.

About Knepp:

Knepp is an internationally recognised rewilding project in West Sussex, known for pioneering a radical, nature-led approach to land management, food and farming. Our work has helped shift national and international conversations around how nature can recover when given space and time.

Alongside our rewilding work, Knepp runs a collection of purpose-driven trading businesses - including Knepp Wilding Kitchen & Shop, Knepp Wild Range Meat and Knepp Wildland Safaris. Each plays a vital role in supporting the wider rewilding project, connecting people to nature through food, place and experience.

We are now seeking an experienced Marketing Manager to help share this story, and to lead and deliver marketing across our hospitality, food and visitor businesses as they continue to grow.

Please note that it is essential that applicants are able to drive as no public transport is available to our location.

About The Role:

Working closely with teams across the estate, you will be responsible for shaping and delivering marketing activity that drives bookings, sales and long-term audience growth across Knepp's trading businesses.

This is a strategic, hands-on role. You will own the marketing plan and budgets, set priorities, manage partners, and ensure activity is focused where it has the greatest commercial and brand impact.

Reporting to:
Creative Director, Estate Manager & Operations Manager

Working with/alongside:

Heads of Departments for Knepp's trading businesses
PR Agency
Website developer
Freelancer copywriters on a campaign-bases

Build and execute the marketing strategy for Knepp Wilding Kitchen and Knepp Wild Range Meats, in coordination with the rest of Knepp Estate enterprises, to ensure all marketing focusses on the below priorities.

You will be responsible for setting priorities across these areas, focusing effort where it has the greatest commercial impact.:

Driving occupancy at Knepp Wilding Kitchen
Increasing D2C sales of Knepp Wild Range Meats
Drive garden tour bookings and coverage
Drive campsite and self-catering bookings
Drive safari and corporate away day bookings
Increasing Friends of Knepp Members

Key Responsibilities:

Build and deliver an integrated marketing strategy across Knepp Wilding Kitchen and Knepp Wild Range Meat, aligned with the wider Knepp Estate
Own and manage marketing budgets, and provide clear concise report on performance and ROI.
Manage and develop Knepp's digital presence, including website, SEO,
Plan, curate, deliver weekly email newsletter and CRM database
Oversee social media strategy and delivery
Manage relationships with external partners including PR agency, website developers and freelance creatives on a campaign bases.
Coordinate marketing activity with tourism partners and relevant third parties
Plan and direct content creation (copy, photography, video), working with internal teams and freelance creatives as appropriate. Occasional light touch content creation to be carried out by the candidate.
Work collaboratively with Heads of Department to support campaigns, launches and seasonal activity

About you:

Requirements:

Experience in restaurant and hospitality marketing.
In depth experience of SEO / SEM / CRM management.
Passion for food, nature and regenerative farming.
Proven ability to manage projects with multiple stake holders.
Experience working with Mailchimp, Word Press, booking systems like Seven Rooms, Canva, beneficial.

Benefits:

20% Staff Discount at Knepp Wilding Kitchen & Shop
Complimentary Safari & camping
Staff Yoga/Pilates
Holiday pay: 21 days + Bank Holidays Please click on the APPLY button to submit your CV for this role.

Candidates with the relevant experience or job titles of:
Marketing Campaign Manager, Hospitality Marketing Supervisor, B2B Marketing, Senior Restaurant Marketing Coordinator, Marketing Strategy Manager, Marketing Manager may also be considered for this role