LOA-BNL Retail Brand Manager Designer Fragrances

RETAIL BRAND MANAGER DESIGNER FRAGRANCES BENELUX YOUR PROFILE Who's eg

As Retail Brand Manager, you are responsible for the on‑and offline retail activations and the expression of your brands:
Mugler & Miu Miu. You drive conversion by developing local trade plans to activate the brand, with a differentiated approach per retailer and for launches as well as pillars. You are the voice of the brand in the Benelux.

• Develop the local trade marketing strategy by channel and shoppers to shape the brand(s) positioning in the market
• Develop 360 trade‑marketing plans per key retailer for launches and brand animations in collaboration with the Brand Activation Manager
• Champion consumer and shopper insights at the heart of the marketing activities to create a seamless online and in‑store 360 customer experience
• Participate and support key retailer meetings and events with relevant accounts
• For launches and updates, define the implementation of the Benelux assortment into local retailer planograms
• Lead the process of local trade PLV development (non‑permanent) in accordance with brand guidelines
• Support the opening of new stores and the improvement of key stores, including best‑practice store competitor analysis and recommendation of new service offerings such as personalisation and exclusives
• Manage the allocated PPP budget
• Foster collaboration and create partnerships with key stakeholders (KAM, Retail Services, external clients)
• Be an active promoter of the Simplicity principles and agile ways of working
• Ensure that the L’Oréal ethic principles are respected
• Have a Master’s degree
• Be fluent in English and Dutch (French is a plus)
• Have a strong affinity for luxury brands and understand their unique DNA
• Thrive in a fast‑paced, entrepreneurial environment where creativity and ownership are key

When you start at L’Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers undocumented.

And furthermore you will find with us:

• An inspiring work environment with ambitious colleagues, where working Agile is the norm
• A healthy career perspective with good development and career opportunities
• A competitive salary which is adjusted on an annual basis in case of good performance
• Good secondary employment benefits such as a 13th month, profit sharing, bonus scheme, company car, discount on medical expenses and a favourable pension scheme

Finally, a great added value of working at L’Oréal is that you will be working with əl many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.

L’Oréal would like its personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.

“A diversified workforce in every function and on all levels strengthens our creativity and our давам an understanding of consumers and it enables us to develop and market products that are relevant.”

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