Admissions Director and Marketing

Overview

Admissions Director Hale Nani Rehabilitation and Nursing Center has an exciting opportunity for an enthusiastic and customer service driven admissions/marketing professional for an Admissions Director position!

Hale Nani Rehabilitation and Nursing Center is proud to be rated 5-stars in Quality of Resident Care and is part of the Volare Health portfolio of long-term care skilled nursing and short-term rehabilitation centers located in multiple states. We welcome our residents, their families, and our staff with warm hearts. While you make a difference in the daily lives of our residents, we support you with competitive market wages and help guide you along your career path.

In addition to excellent written and verbal communication, problem solving, and decision making abilities, the best candidate will possess the ability to work well with an interdisciplinary team. The ideal candidate will be passionate about connecting people with services, display a versatile, think-outside-the-box style, and have the drive to follow through on program initiatives.

Summary/Objective

The Director of Admissions and Marketing is responsible for managing all admissions-related activities and driving census through proactive community outreach, referral development, and branding. This position ensures a seamless admissions process and is accountable for maintaining strong referral relationships, promoting the facility within the community, and collaborating with internal teams to support operational goals.

Essential Functions

• Admissions Oversight

• Manage the full admissions process, from initial inquiry to patient admission.

• Coordinate with clinical teams to review referrals and determine clinical appropriateness.

• Ensure accurate and timely completion of admission documentation.

• Maintain internal admissions logs, CRM entries, and census data tracking.

• Serve as the primary liaison to families throughout the pre-admission and admission process.

• Community Outreach & Relationship Building

• Develop and maintain strong professional relationships with hospital case managers, discharge planners, social workers, physicians, and other referral sources.

• Conduct regular outreach visits to hospitals and community partners.

• Identify new referral opportunities and community engagement opportunities.

• Act as a public representative of the facility and advocate for its services and values.

• Marketing & Brand Promotion

• Develop and execute local marketing plans in coordination with facility leadership.

• Organize and participate in local events, facility open houses, and sponsor ships.

• Manage or contribute to the facility’s online presence, including social media and review platforms.

• Coordinate with corporate business development on collateral, branding, and public messaging.

• Monitor and report on marketing activities, trends, and results.

• Collaboration and Internal Communication

• Work closely with the Administrator, Director of Nursing, and interdisciplinary team to align census goals with operational capacity.

• Participate in morning stand-up meetings and provide updates on referrals and pending admissions.

• Assist with internal communication to ensure staff are prepared for incoming residents.

Performance Expectations

• Maintain high occupancy and meet monthly admission targets.

• Build and sustain productive referral networks.

• Provide exceptional experience for prospective patients and families.

• Represent the facility positively in the community and with all stakeholders.

• Proactively identify opportunities to improve processes, efficiency, or patient/family satisfaction.

• Take ownership of responsibilities without waiting for direction or reminders.

• Actively seek solutions to problems and bring forward ideas for continuous improvement.

• Maintain daily structure to ensure all admissions-related tasks are completed efficiently.

• Minimize delays in workflows by anticipating needs and proactively managing your schedule.

• Make timely and informed decisions based on clinical, operational, and financial considerations.

• Use available data, policies, and professional judgment to determine appropriate next steps.

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