Director of Sales

Sales Director – Maui

Position Summary: We are looking for an innovative and results-driven Sales Director to lead revenue growth initiatives across key business segments, including group sales, transient bookings, and catering. This leadership role requires a strategic thinker who can anticipate market trends, analyze competitive positioning, and implement creative solutions to exceed revenue goals. The Sales Director will oversee a high-performing sales team, manage budgets, and ensure alignment with the property’s overall business objectives.

Salary: $150K - $170K

• Drive revenue growth across group, transient, and catering segments through strategic planning and execution.
• Monitor and respond to market trends, competitive activity, and shifts in market share.
• Serve as the customer advocate, ensuring guest needs and feedback are integrated into business strategies.
• Analyze data from tools such as STR reports, financial statements, sales forecasts, and group pace reports to inform decision-making.
• Stay ahead of market dynamics, including demand drivers, economic conditions, and competitive supply.
• Conduct competitive analyses, including SWOT reviews, and evaluate the impact of new market entrants.
• Leverage GEO source data to identify and capitalize on key market opportunities.
• Build and maintain strong relationships with key accounts while identifying and pursuing new business opportunities.
• Develop and implement sales deployment strategies to optimize team performance and market coverage.
• Set measurable sales goals and ensure alignment with revenue and market share objectives.
• Oversee group sales pacing, sales activity, and team travel schedules to ensure efficiency and effectiveness.

• Education & Experience: Bachelor’s degree in Marketing, Business, or a related field preferred.
• At least 3 years of leadership experience in hotel or resort sales, with a proven track record of success.

• Strong ability to collaborate with ownership groups and asset managers.
• Expertise in sales systems (e.g., Marriott Sales Systems) and property management systems (PMS).
• Experience working closely with revenue management teams to align strategies and maximize results.
• In-depth knowledge of market segments and distribution channels, with the ability to craft tailored strategies for each.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strong interpersonal skills, fostering teamwork and collaboration across departments.
• Proven success in leading, mentoring, and motivating sales teams to achieve ambitious goals.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to manage multiple priorities, meet deadlines, and thrive in a fast-paced environment.