Digital Production Designer

Location: In office Honolulu, HI or San Clemente, CA

Do you want to be a part of one of the world’s leading heritage resort and lifestyle apparel groups? Hale Tori is seeking a detail-driven, production-focused Digital Production Designer to support the creative and marketing teams across Tori Richard, Kahala, and Birdwell. This role is responsible for producing, refining, and maintaining digital creative assets across all marketing channels, including email, web, paid social, and organic social.

This role requires a strong production mindset, a sharp eye for detail, and the ability to work efficiently within established design systems, while also helping evolve and document those systems over time. You’re a production-focused designer who values precision, consistency, and craftsmanship. You take pride in ensuring every asset looks right, feels on-brand, and is executed with care.

Founded in 1956, Tori Richard is known for exceptionally crafted, art forward apparel defined by signature prints, lightweight technical fabrics, and a deep connection to Honolulu’s history of art, travel, leisure, and community. Kahala brings a timeless approach to aloha wear rooted in authenticity and tradition, while Birdwell represents the spirit of the ocean through durable, purpose built surfwear with a legacy that spans generations.

Together, these brands share a commitment to quality, craftsmanship, and meaningful design.

• Produce and build email marketing campaigns, including layout, asset preparation, and final production.
• Create ads for paid and organic social channels using campaign assets. Adapt ad creative into multiple sizes and formats while following digital best practices and platform standards.
• Create digital assets for ecommerce such as banners, landing pages, and product pages.
• Adapt creative assets for multiple formats, platforms, and devices.
• Edit, trim, resize, and optimize existing video content for use across paid ads, organic social, and other digital marketing channels.

• Perform photo retouching, resizing, and optimization for digital use while maintaining a well-organized photo asset library.
• Organize, manage, and maintain digital asset libraries, including file naming conventions and version control.

• Closely follow brand and style guides to ensure consistency across all digital touchpoints.
• Create, document, and maintain style guides as the brand evolves.

• Collaborate with key leadership, associate art director, designers, marketers, project managers, and cross-functional partners to ensure timely and accurate delivery of assets.
• Maintain a high standard of accuracy, quality control, and attention to detail across all production work.

• Bachelor’s degree in Graphic Design, Visual Communication Design, Production Design
• 2+ years of professional experience in digital production design or graphic design.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, After Effects), with strong Photoshop skills.
• Strong visual design language, typography, and layout skills.
• Proven experience working within and enforcing brand systems and style guides.
• Expert in digital media; knowledge of print media is a plus.
• Familiarity with digital performance considerations, including responsiveness, file optimization, and accessibility.
• Working knowledge of simple HTML, CSS, and front-end web design.

• Exceptional attention to detail and organizational skills.
• Strong written and verbal communication skills, with the ability to QA copy within designs before final production.
• Highly organized with strong asset management, version control, and workflow best practices.
• Production-focused mindset that values precision, consistency, and craftsmanship.
• Ability to collaborate effectively with cross-functional teams in a fast-paced environment.

• Experience with lifestyle, apparel, sports, or heritage brands.
• Experience working with email marketing platforms, including Klaviyo, and web platforms such as Shopify.
• Experience with printed media such as catalogs and mailers, and familiarity with the print production process.

$45,000 - $50,000 commensurate with experience