Multimedia Communications Specialist

Description

• Creates original content that engages our target audience and supports HMSA's business goals and objectives:
  • Researches, produces, writes, shoots, and edits in-house videos and live streams.
  • Writes clear and compelling stories in HMSA's brand voice.
  • Writes effective digital headlines and summaries that help attract audiences.
  • Creates engaging social media posts that attract audiences and encourage readers to interact with HMSA.
  • Creates and develops content for digital platforms, including but not limited to web, social media, HMSA's blog, email and text messaging, that informs, educates and inspires.
  • Uses the best tool (e.g., written, design, infographics, video, etc.) to tell the story in a way that connects with the target audience and is appropriate for the vehicle.
  • Creates news and event-based content impacting all stakeholders, including text stories, photos/graphics, live streaming content, and social media elements.
  • Participates with teams internally and externally in the creation and distribution of content.
  • Works as or with another videographer/editor to gather video assets, (i.e., conducts on‑camera interviews with stakeholders with an ear toward eliciting compelling sound bites, identifies and directs videographers to shoot needed b‑roll footage, and conceives graphics).
  • Takes and edits photos and videos to create their own stories, and provides layout/design direction, as needed, to tell the story.
  • Provides packaging and presentation across all platforms, including mobile and other social media platforms such as Facebook, Instagram, Linked In, You Tube, and X (formerly Twitter).
  • Works along with other video editors to fine‑tune and optimize videos from pre‑production to delivery.
  • Works closely with the video, web, and design teams to ensure design principles and brand elements are effectively translated into social media and/or digital assets.
  • Works collaboratively with communications brand, social media, design, and digital counterparts to help conceptualize and produce engaging digital content for HMSA channels.
• Manages production schedule and timelines:
  • Helps maintain production calendar for all projects and provides regular status updates to management.
  • Schedules and posts assets to social media sites, such as Pinterest, Instagram, Facebook, You Tube, etc., and assists with coordinating social livestream events.
  • Becomes a subject matter expert on HMSA digital platforms and applies that expertise to expand reach, engagement, and distribution of content.
  • Helps create and maintain content plans for specific events, campaigns, and corporate priorities.
  • Tracks production schedules and assets, ensuring that established deadlines are met.
  • Actively communicates with teammates and managers.
  • Maintains proficiency and knowledge in latest trends, technology, and best practices for digital video content.
  • Maintains proficiency and knowledge in latest trends and best practices for digital video content production and distribution on You Tube and other digital platforms.
• Research, strategy, and analysis:
  • Stays abreast of new video, social media, and e‑commerce developments and researches best‑in‑class examples.
  • Analyzes engagement on social media platforms and provides direction for optimizing content and videos.
  • Monitors real‑time digital and social analytics across internal and external platforms. Provides recommendations based on analysis.
  • Assists with the development and maintenance year‑over‑year of a video content strategy that ensures HMSA is using current best video practices available and growing its audience on You Tube and other video platforms.
• Perform all other miscellaneous responsibilities and duties as assigned.

• Bachelor's degree and three years of related work experience; or an equivalent combination of education and related work experience.
• Experience operating video cameras, tripods, lights and other equipment in a professional manner.
• Experience with writing for print, broadcast, and online content.
• Excellent verbal and written communication skills.
• Excellent verbal and written presentation skills.
• Familiarity with social media tools.
• Experience creating and editing photos and videos using a software on a personal phone.
• Intermediate working knowledge of Microsoft applications, including but not limited to Word, Excel, Outlook, and PowerPoint.
• Experience with video editing software, such as Apple's Final Cut Pro or equivalent software.
• Must have valid driver's license, access to an automobile with current license, registration and no‑fault insurance.