Sales and Marketing - Director of Sales

Halekulani , 2199 Kalia Road, Honolulu, Hawaii, United States of America

Job Description

Posted Thursday, December 4, 2025 at 3:00 PM

LEGACY is a core value that Halekulani lives by to celebrate our cultural history. For over 100 years, the hotel has welcomed visitors to Waikiki Beach, sharing our gracious hospitality, impeccable service, and unparalleled cuisine. Halekulani and Halepuna Waikiki employees live the legacy through the "art of service."

Position Summary

The Director of Sales is responsible for developing and executing strategic sales initiatives. This role drives revenue through strategic partnerships, direct sales efforts, market-specific campaigns, and brand positioning across all segments, ensuring alignment with the hotel’s luxury standards and overall business goals.

Essential Functions & Responsibilities

• In collaboration with the Director of Commercial Strategy, develops and implements comprehensive sales strategies and goals to grow market share and revenue from inbound travel, particularly leisure, group, and wholesale segments. Assists with setting sales strategies to achieve overall property goals for both rate and occupancy.

• Establishes and maintains strong business relationships with key accounts, travel agencies, wholesalers, tour operators, industry influencers, media, cultural partners and key community and strategic partners for continued maximized brand exposure, and to generate group, transient, and convention business.

• Collaborates with global sales offices, destination management companies, and tourism boards to promote the hotels. Serves as the hotel’s brand ambassador, attending sales missions, trade shows, industry meetings and networking events as required.

• Maintains effective awareness and networking of hospitality industry sales & marketing-related activities, trends, conditions, resources and opportunities. Monitors and analyzes market trends, competitor activities, and customer insights to adjust strategies and remain competitive. Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

• Determines agencies and suppliers of record and negotiates contract terms and conditions for major sales-related services.

• Supports the sales team in conducting regular sales calls, hotel site inspections and familiarization tours with travel partners, both on-island and in-market.

• Maintains proactive communications with the Leadership Committee and Corporate executives on current and long-range strategic planning. Provides assessments and regular updates on long-term sales plans with respect to progress, successes, challenges and outstanding goals and deliverables. Communicates regularly with Revenue Management and the Director of Commercial Strategy to ensure that pricing is appropriate. Adjusts selling strategies as needed.

• Provides leadership, mentorship, training, and career development to team members supporting the sales function. Fosters a positive, high-performing culture with a focus on service excellence, accountability and continuous improvement. Ensure goals for each individual are set and meets regularly with direct reports to ensure progress.

• Helps to manage the Sales budget, forecasting expenses and return on investment (ROI). Supports the Rooms Revenue budget strategy and execution to accomplish hotel and sales goals and oversight of rate yield management.

• Maintains essential data and records required for the preparation of monthly statistical reports documenting sales and marketing results.

• Performs all other duties as may be required or assigned.

Supervisory Requirements

Reports To:

Director of Commercial Strategy

Supervises:
Associate Director of Sales, WRSO Group Sales Manager, WRSO Sales Manager, Conference Services Manager

Education / Experience

• High school diploma or equivalent vocational training certificate.

• College-level studies/degree(s) in General Business, Sales and Marketing or Communications preferred.

• Minimum five (5) years experience of progressively responsible experience in hotel Sales.

• Any combination of education…