Product Marketing, Advisor - Machine Vision

Remote Work:
No

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The primary purpose of the Product Marketing Advisor-Machine Vision is to lead development of a product marketing strategy for the machine vision portfolio category, and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for developing, positioning, and messaging go-to-market strategy, sales enablement, and competitive analysis.

Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.

• Acts as marketing's single point of contact for the machine vision category of the company's overall portfolio to various stakeholders - internal and external
• Owns overall strategic marketing plan, product launch, lifecycle and retirement programs, working in alignment with business unit, sales and other marketing teams to execute against our goals.
• Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
• Drives sales enablement and demand creation programs for portfolio-specific overlay sales teams
• Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.
• Leads product launch planning calls (global and regional) to ensure regional GTM readiness from a marketing perspective
• Manages promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
• Comprehensive portfolio-specific regional GTM marketing
• Driving Portfolio pipeline - marketing influenced & driven
• Successful seller adoption of enablement materials

Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY, Lincolnshire, IL, or Montreal-Saint Laurent, Canada

Minimum Qualifications:

• Bachelor's degree in related field
• 8+ years of product marketing and/or comparable product management, development experience
• 10% travel in the US
• Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY, Lincolnshire, IL, or Montreal-Saint Laurent, Canada

• Experience in machine vision technology a plus
• Clarity of thinking & vision - keen prioritization skills
• Organizational Agility:
  Matrix, indirect management
• Influence/Negotiation/Partnership skills with product teams
• Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment
• Ability to technically understand how products fit in to create and deliver a solution
• Excellent presentation & communication skills
• Demonstrated whole lifecycle product marketing experience, from NPI to EOL
• Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
• Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
• Demonstrated willingness to actively participate with vertical marketing teams

Salary: CAD $115,000-CAD $165,000 Yearly

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workp We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

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