Director Product Marketing

Parts Source is the leading technology and software platform for managing mission‑critical healthcare equipment
. Trusted by over 5,000 US hospitals and 15,000 clinical sites, Parts Source empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.

Parts Source team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

The Product Marketing Manager, Asset Intelligence owns go‑to‑market strategy, positioning, and revenue enablement for Parts Source’s Asset Portfolio, including Telemetry, Uptime, Utilization, and Decision Support. This role translates product capabilities into clear buyer value, adoption, and commercial impact through messaging, launches, enablement, and proof storytelling.

You are the day‑to‑day GTM owner for the Asset Portfolio—partnering closely with Product, Sales, Customer Success, Demand Generation, and Rev Ops to improve adoption, expansion, win rates, and measurable customer outcomes.

• Define ICPs, buyer personas, and value propositions across Asset Intelligence modules and the broader portfolio
• Build a consistent messaging architecture that supports both suite‑level and use‑case‑specific narratives
• Provide market‑informed inputs on packaging and pricing based on buyer needs and willingness to pay
• Partner with Product Management to incorporate customer and market insight into roadmap decisions

• Own GTM planning and execution for launches, releases, and cross‑portfolio plays
• Create launch briefs and ensure readiness across messaging, demos, website updates, and campaigns
• Coordinate portfolio‑level plays connecting Assets to Services, Parts, and platform value
• Ensure launches drive adoption, expansion, and sales effectiveness—not just awareness

• Build and maintain core selling assets: pitch decks, solution briefs, demo storylines, battle cards, ROI tools, and customer proof
• Train Sales, SDRs, and CS teams on persona‑based positioning, objection handling, and value articulation
• Support strategic deals with refined messaging, competitive positioning, and business cases
• Partner with Rev Ops to improve conversion through better qualification and stage‑appropriate proof

• Maintain competitive intelligence across APM, CMMS, IWMS, and adjacent ecosystems
• Translate competitor moves, regulatory changes, and market trends into differentiated positioning
• Support market sizing, opportunity framing, and investment hypotheses
• Provide clear, actionable insights to Product, Sales, and leadership

• Track outcomes tied to adoption, ARR growth, cross‑sell, win rate, and value realization
• Build a proof system including customer stories, quantified outcomes, and ROI narratives
• Run retrospectives after launches and major campaigns and implement improvements
• Maintain feedback loops from customers and the field to continuously sharpen GTM effectiveness

• 8–10 years of product marketing, solution marketing, or portfolio marketing experience in enterprise B2B
• Proven ability to translate technical and data‑driven capabilities into clear business value stories
• Experience building GTM plans and enablement that improve pipeline conversion and deal outcomes
• Strong cross‑functional execution with Product, Sales, CS, Demand Gen, and Rev Ops
• Excellent writing and presentation skills for executive and field audiences

• Experience in healthcare technology, clinical engineering, asset management, or analytics platforms
• Familiarity with APM, CMMS, IWMS, or asset lifecycle ecosystems
• Experience supporting complex enterprise buying committees and long sales cycles
• Experience building quantified ROI and value realization narratives