Social Media Content Creator

GiGi’s Playhouse is a national network of Down Syndrome Achievement Centers that changes the way the world views Down syndrome through free educational, therapeutic-based, and career development programs. We empower individuals with Down syndrome, their families, and communities through our mission of acceptance.

GiGi’s Playhouse, Inc. is seeking a creative-first Social Media Content Creator to bring our mission to life through visually compelling, emotionally resonant, and high‑performing social media content. This hands‑on content creation role requires someone who sees moments everywhere – who can capture powerful photos, turn quick videos into engaging reels, design beautiful Canva posts, and understand why content performs across platforms.

• Transform raw moments, events, and stories into polished, on‑brand social media assets.
• Capture original photo and video content that reflects the heart, joy, and impact of GiGi’s Playhouse.
• Design visually engaging social media posts using Canva (required).
• Create short‑form video content and reels using Instagram Edits, Cap Cut, or Premiere Pro (required).
• Produce and optimize graphics, videos, reels, stories, and multimedia content for each social media platform.
• Publish and manage content across Facebook, Instagram, Linked In, X, Tik Tok, and You Tube.
• Maintain a national social media content calendar.
• Support Instagram, Facebook, and Tik Tok Stories with timely, engaging content.
• Stay current on platform trends, formats, and best practices to keep content fresh and relevant.
• Monitor and document performance metrics and adjust content based on engagement and results.
• Utilize Hootsuite for scheduling and reporting.
• Support UTM tracking and performance measurements.

• Engage with followers in a positive, inclusive, and mission‑aligned manner for both National Headquarters and the 60+ Playhouse platforms, as well as other Down syndrome organizations.
• Collaborate with the National Marketing Team to support national and local campaigns, initiatives, and awareness efforts with targeted social media content.
• Build and oversee community ambassador programs, partnering with influencers, self‑advocates, and families within the Down syndrome community to create and share authentic, mission‑aligned content on behalf of GiGi’s Playhouse.
• Guide and support local Playhouses with social media best practices as needed.
• Maintain proficiency in PowerPoint to manage and present social media decks and reporting.

• 5–7 years of experience in hands‑on social media content creation (not strategy‑only roles).
• Strong visual storytelling skills with an eye for photography, video, composition, and design.
• Demonstrated experience creating reels and short‑form video content.
• Required:
  
  Canva, Cap Cut, Instagram Edits, Adobe Premiere Pro.
• Strong graphic and visual editing skills for social platforms, with foundational copywriting skills a plus.
• Experience using social media scheduling and analytics tools (Hootsuite preferred).
• Strong organizational and time‑management skills with the ability to manage multiple projects.
• Franchise experience a plus: comfortable collaborating across teams and supporting a national brand with local partners.
• Passion for GiGi’s Playhouse mission and commitment to inclusion and empowerment.

This role IS:

• Creative, hands‑on, and production‑forward focused.
• For someone who loves creating content every day.
• Ideal for a visual thinker who understands how to impact social media performance.

This role is NOT:

• Strategy‑only.
• Content calendar management only.

• Competitive salary and benefits package.
• Opportunity to make a meaningful impact on families and communities.
• Collaborative, mission‑driven team environment.
• Professional growth and development opportunities.

Interested candidates should submit a resume and a social‑media portfolio or work samples (required) to marketing.