Manager, Digital Media- Social Content Strategy

# Manager, Digital Media
- Social Content Strategy## •### @Walmart Posted on 8/21/2025
• Full-time##

Job Description ## Position Summary...As a Manager of Social Content Strategy, your focus will be to develop strategies that engage our social audience. You will need to be a driven self-starter who can cut through the noise to identify what is most important to connect with our customers on and a social practitioner who understands the best and most on-trend way to bring it to life.

The ideal candidate possesses an understanding of social platforms and trends with an understanding of social analytics.## What you'll do...
* Activate Walmart’s organic social content strategy across platforms including Tik Tok, Instagram, Facebook, X, and others—driving measurable improvements in:
- Content engagement rates    - Channel follower growth    - Site traffic
* Collaborate with retail category marketers to support business and merchandising priorities, and with brand team partners to activate brand and company campaigns in a social-first way.
* Partner with internal creative teams and agency partners to develop high-performing, platform-first content—supporting strategy, briefing, and creative review.
* Consult on upper-funnel social strategy for paid campaigns.
* Leverage performance data to drive real-time optimizations and provide post-campaign recaps with insights and future recommendations.
* Develop innovative and forward-thinking ideas to elevate Walmart’s social media presence.
* Identify test-and-learn opportunities to challenge the status quo of social media marketing.
* Contribute to the development of Walmart’s social content calendar.##

Preferred Qualifications
* Experience with and knowledge of current social platform capabilities, including Tik Tok, Instagram, Facebook, X, and Pinterest
* Strong organizational skills with the ability to manage multiple projects and content streams simultaneously
* Excellent written and oral presentation skills, with the ability to balance storytelling and data-backed insights in briefs
* Effective communication skills to explain social best practices and performance nuances to other marketing teams
* Adaptability to changes in social platform algorithms, product offerings, and priorities
* Analytical skills to interpret social media performance data and inform content strategy## Preferred Skills
* Bachelor’s degree in Marketing, Business, or related field
* 1–3 years of experience in marketing or related fields (e.g., social platforms, digital content development, digital marketing)
* Content creation experience
* Prior experience working directly with agency partners
* Familiarity with Sprinklr or other social media management and listening tools
* Passion for social media and pop culture
** About Walmart Marketing
** Walmart’s marketing team is an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Named Ad Age’s Marketer of the Year in 2022, our team creates impactful work to drive our business and support our customer.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We create dynamic marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a marketing role with Walmart might be a great fit for you.
** About the Brand Social Team
** The Brand Social Team has a goal to be a best-in-class social marketer by putting our customers first and delivering on Walmart’s brand promise of helping customers live a better life. We create memorable social experiences, content…