Manager, Campaign Management - MAP

Manager, Campaign Management - Sam's Club MAP

Yearly pay range: $96,000.00/yr - $/yr

Position Summary:

At Sam’s Club, we focus on delivering top‑notch value to our members and partners through our Member Access Platform (MAP). Join our dynamic, high‑visibility team within the world’s largest company and use powerful first‑party data to create impactful omnichannel experiences. Your digital expertise will increase growth, boosting both online and offline sales. With MAP, you’ll help businesses shine by offering flexible pricing and buying models that enhance brand awareness and consumer engagement.

Dive into a role where your contributions matter and measurable outcomes are the name of the game.

• Plan and improve campaigns: manage both managed‑service and self‑service campaigns, including onsite (display and search), offsite (display and video), social media, and in‑store.
• Understand campaign tactics: use upper‑funnel (brand messaging, call‑to‑action) and lower‑funnel (direct response, conversion) tactics.
• Strategic planning: develop and implement media plans that align with suppliers’ marketing objectives and Sam’s Club’s overall goals.
• Measure success: define metrics and measure campaign success using internal analytics.
• Follow best practices: adopt MAP’s best practices throughout the digital campaign life‑cycle, from pre‑sale to post‑sale.
• Daily maintenance: lead daily campaign maintenance, track status, and answer internal questions.
• Traffic campaign tags: implement campaign tags across all ad technology environments (onsite, offsite, social media, search).
• Client service: grow relationships with teams through exceptional client service.
• Campaign QA: oversee the QA process to ensure accurate implementation, pacing, and performance.
• Coordinate with account manager: manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch.
• Analytics partnership: collaborate with the analytics team for reporting and insights generation.
• Client insights: provide clients with regular performance updates, optimizations, and new opportunities.
• Media partner collaboration: ensure accurate platform implementation with media partners.
• Troubleshooting: address issues in pre‑production and live campaigns.
• Reporting: provide campaign wrap‑up reports and monthly auditing reports, and manage bill/pay systems when applicable.

• Education: Bachelor’s Degree in Advertising, Marketing, or a related field.
• Experience: 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).
• Skills:
  • Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).
  • Familiarity with media concepts like viewability, IVT, and brand safety.
  • Knowledge of 3rd‑party platforms such as Double Verify, IAS, MOAT, DCM, and Google Ads Manager.
• Technical
  
  Skills:
  
  
  • Proficiency in Excel, including creating pivot tables and analyzing media performance data.
  • Experience with media reporting and Doubleclick for Publishers.
• Media Planning: Understanding of traditional and interactive media planning elements.
• Tools: Experience with order management systems like Salesforce, Appian, and Tableau.
• Client Interaction: Ability to identify risks and manage issues with clients.

• Health benefits include medical, vision, and dental coverage.
• Financial benefits:
  
  401(k), stock purchase, and company‑paid life insurance.
• Paid time off: PTO, parental leave, family care leave, bereavement, jury duty, and voting. PTO and/or PPTO can be used for vacation, sick leave, holidays, or other purposes.
• Other benefits: short‑term and long‑term disability, company discounts, military leave pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U: a company‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam’s Club facilities.

For information about benefits and eligibility, see One.

Walmart.